By Gemma Nash
Webinars have been a tried and tested method for effective B2B lead generation since the term was first coined by Eric R. Korb back in 1998.
The benefits to businesses hosting them of are obvious – they become instantly portrayed as thought leaders on their given subject, cross promotion opportunities are aplenty, there’s no geographical boundaries for those wishing to register and best of all, they are free.
Using webinars for lead generation
Skip to 2015 and over 62% of marketers are now using webinars as part of their content marketing programs. Of all lead generation tactics available to sales and marketing teams across the globe, webinars proved to be the second most effective type of premium content for marketers.
Furthermore, based on a survey conducted into webinars for marketing, between 20% and 40% of webinar attendees turned into qualified leads (not bad for an hours work!).
Promoting your webinar
Now that you’ve decided webinars are right for your business and have filmed a winning video preview with the speaker(s), how can you successfully promote your webinar without being repetitive? Here is a list of ways to promote your webinar and guarantee sign-ups!
10 Ways To Ensure Your Webinar Is Shared, Saved and Searched For!
1) Get every member of the team in on it
Do your colleagues have Social Media profiles? If so, you may be missing out on a great opportunity to widen the reach of your marketing efforts. Ask them to provide postings on each account up until the day of your webinar.
2) Create a Slideshare on the topic
SlideShare receives 500 percent more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn, so creating a strong presence of the platform is vital to integrate yourself into the Slideshare Marketing community.
3) Email previous attendees personally
Perform a data mine on all of the contacts that have registered for one of your webinars within the last six months. Personalisation is key to successful marketing, so identify them and you’ll be more likely to see repeat attendees. This is also a great opportunity to catch potential leads that can be re-entered into the funnel.
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