A webinar is an effective strategy for getting qualified leads, especially for your B2B business. It is an online seminar or a meeting or a presentation that helps you to showcase your business expertise and promote yourself to a global audience. It helps you to get face to face with your audience and lets them interact with you, helping you to build business credibility.
According to the American Marketing Association, 60% of marketers use webinars in their marketing programs.
And according to this post by Neil Patel, Kissmetrics, Adobe and Buzzsumo got a whopping 22%, 20% and 19% overall conversion rate from webinars.
A webinar helps you reach out to a larger target group and build upon the thought leadership of your business. It gives you the opportunity to capture the details of your prospects and re-engage with them, with the help of customized campaigns.
Read more at www.sitepoint.com