Non-profit organizations can use webinars to share information about a new service or product offering or, to promote an idea, program or project.
The following are ten tips to help non-profits plan, organize and conduct successful webinars without breaking the bank.
1. Establish whether a Webinar is the Right Tool
The first thing is to find out if a webinar is indeed the right tool to get the message out. It may well be that a webinar may not be the appropriate tool. Three issues will determine whether or not you should use a webinar; the audience, the subject matter and time needed to cover the topic. Find out from other nonprofits and marketing communication experts what medium works best before you start planning a webinar.
2. Recruit the Team
Once you decide that a webinar is the right tool, start putting a team together. Three roles are critical to the success of the webinar; an organizer, presenters and support staff. The organizer will usually be the person developing the content, finding presenters, marketing the event, registering and communicating with participants, and generally quarterbacking the entire thing. The work of the presenter is to deliver the presentation while the rest of the support staff will serve a specific role, for example, a techie who ensures all the equipment is working.
3. Decide on the Presentation Format
There are four possible presentation formats; a single speaker, an interview style, a moderated panel discussion or an interactive session. Your choice of either of these will depend on many factors such as the subject matter, time, audience and budget.
4. Visuals that Wow
Your visuals, that is, slides, images and infographics should be expertly designed. Get a professional to work on the visuals because they can make or break your webinar. Visuals should not have too much information cluttered on one page. Keep to the rule of three where you have a maximum of three bullet points per slide. Also, make sure you have an introductory slide that tells your audience how to join the webinar, a slide that introduces each presenter and slide containing a quick overview of the agenda.
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