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12 Live Streaming Video Tips to Build Your Brand and Business

I operated a photographic supply business and camera store for more than 28 years. During that time, I witnessed the dramatic evolution in imaging technology. With still imaging, I have seen all the variants of silver halide films (Kodak, Fujifilm, color negative and transparency, etc.), plus Polaroid instant photography all the way to today’s digital photography. Video technology has taken a similar route from movie film (8mm, super 8, etc.) to digital — VHS tapes, DVDs, flash memory and now solid state drives.

The internet and digital imaging have brought instant gratification to the way we share our experiences. Snap a picture and share it immediately with friends or strangers, or both. The effect of that is most greatly felt with live streaming video. It allows us to share exactly what is going on in our lives and maybe more significantly, our thoughts, in real time. There’s a reason Facebook has opened this feature to its 1.8 billion monthly active users.

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