Webinar Opt-in pages, being the first and probably the last landing page for audience interaction before the event starts, you cannot really let it go unnoticed.
Opt-in pages are like fishing nets. The better you customize it knowing what fish you want to catch, and why the fish should come to your net, the more you make out of your effort.
The same rule applies to a webinar opt-in page. You cannot really increase subscriber count of a webinar campaign until you know what prevent users from registering at your opt-in page. In fact, there is no single and simple trick of trade that works for all.
And, for a host, there is nothing more frustrating like when your email and RSS feed subscribers are not signing up for your much-awaited webinar. You always want to reach a new audience and get them engaged with you and your specialty.
Let’s take a look at the top elements without which a webinar opt-in page proves incomplete and under-utilized.
A Powerful and Attractive Headline
Headlines are the statements that make your overall presentation accepted or rejected in the first few seconds. There is no dry run or second chance to capture user attention. So, make the title bold and in clear font so that anyone can easily scan the landing page and there is no confusion about what the registrants are subscribing for.
A Supportive Sub Headline
The supporting line under the main headline is equally important from reader’s point of view. Both the headline and secondary line should complement each other and convey the same meaning to audience. A well-drafted secondary title goes about explaining the main title. So, you should not miss out this second chance to win their interest.
Be Clear About Date and Time
Be upfront while displaying date and time in your webinar landing page. If the webinar schedule covers different time zones, ensure that you clearly mention all of them. Use world clock – a time zone converter to avoid any confusion. This helps you increase the number of registrants from multiple locations.
Make a Bold List of Benefits
This benefits section of the registration page needs to be convincing enough for someone to sign up for your webinar. Tell them the reasons why they should subscribe and what they will learn from the session. The better your audience understand the exclusiveness and significance of attending the webinar, the higher footfall you can expect on that big day.
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