No matter how great the content of your webinar is, though, it doesn’t mean much if there’s nobody there to hear it. So what do you do to ensure people actually, you know … show up?
Turns out, there’s at least 17 things you can do to get people aware of, excited about, and attending your next webinar. Here’s a guide to making your next webinar a rousing success.
1) Pick a killer topic.
It’s really, really hard to get people to attend your webinar if your topic stinks. Try to select a topic that’s broad enough to attract a large audience, yet targeted enough to provide actionable advice that attendees can implement the second they hop off your webinar.
2) Set a registration goal.
Having a goal will inspire you to hit it, and help you measure success. In order for us to break the Guinness World Record for webinar attendees, for example, we knew we had to hit almost 50,000 registrants. You should track performance on at least a weekly basis to see whether your marketing efforts are moving the needle. That way, if you need to dial up your promotion due to low initial registration numbers, you’ll know what to do to fix it.
Note: Just because people register for your webinar does not meanthey will attend your webinar. Which brings us to our next tip …
3) Set an attendee goal.
Webinars typically get a 25% attendance rate. To determine how many registrants you need, you should think ahead to how many actual attendees you want.
Continuing with our Guinness World Record example, we knew we needed 12,500 attendees to break the record. So doing a little backwards math, we took the 25% attendance rate into account and figured out that we needed at least 50,000 registrants in order to hit 12,500 attendees.
4) Give attendees something special.
Try to think of things that will get people excited, feeling special, talking with colleagues, and remembering their experience on your webinar in the future. Excited registrants turn into excited attendees.
5) Choose the right day of week.
Don’t host your webinar during the weekend. Okay, you probably knew that one. But did you also know that it’s best to host your webinars on Tuesday, Wednesday, or Thursday?
6) Choose the right time of day.
HubSpot typically runs webinars at 1 p.m. EST or 2 p.m. EST, because it’s the most convenient time for the largest chunk of our audience. But if you have a huge audience in … I don’t know … Jakarta, you might want to reevaluate your timing. Right? Right.
Read more at blog.hubspot.com