Webinars are one of the best, most cost-effective tools a marketer can exercise.
Successful webinars are a great way to generate leads; build trust, respect, and brand awareness; and to collaborate with other organizations and thought leaders.
If you’ve run a webinar before, you’re probably aware of the most common keys to success – choose a strong speaker who’s a thought leader in their field, plan your event well in advance, promote your webinar using multiple channels, rehearse, and practice a few times using your webinar technology.
But even if you master these steps, your webinar can still be a huge failure. Running a successful webinar is more than just not fumbling the transitions and choosing a speaker with a strong speaking voice. In fact, here are three reasons why your webinars suck.
You Didn’t Deliver What You Promised You Would
Most webinars get high registration numbers by promising to teach the audience something new or to solve a common problem they might be experiencing. If you do this – you’d better follow through. The quickest way to lose respect and trust from your audience is to overpromise and underdeliver. If you tell your registrants that if they spend their precious time listening to your webinar that they will learn a certain skill, trick, or strategy, you must follow through and deliver what you promised.
In addition to agreeing to teach your audience something new, it’s always a good idea to give them actionable advice for after the webinar. Outline steps they can take in order to take their new knowledge to the next level. This is, in fact, why they registered for your webinar. It’s not about you; it’s about them and their skill set.
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