Parent company Alphabet reported fourth quarter revenues last week, and according to the researchers at eMarketer, things are looking good for YouTube, which it calls “the grandfather of the digital video space.”
Consider these stats:
- Alphabet’s Q4 revenues were up 22 percent year-over-year. The big reasons why were YouTube and mobile search revenues.
- YouTube counted 180.1 million U.S. users in 2016. Growth is slow at 3.2 percent this year, but that’s only because it’s already near the saturation point. Everybody is on YouTube. So are their kids and grandparents.
- Among over-the-top video service users, YouTube is used by 95 percent. That’s “essentially true saturation,” eMarketer says. The next highest is Netflix at 66 percent — and it doesn’t take ads.
- YouTube’s ad revenues are also growing, with a 30 percent rise in 2016. Look for new offerings such as advanced targeting options to continue that trend, eMarketer advises. It predicts 20 percent ad revenue growth this year.
Read more at www.onlinevideo.net