Here are 4 webinar tips that will help you create better, more engaging webinars:
- Choose a topic that is useful to the people in the target audience. A useful topic either helps them relieve pain or helps them to enjoy a passion more. As much as we want to believe that our products are the means to helping everyone to relieve their pain, that is not the perception of the audience. You have to give them something they can use besides your product. Here are a few examples. If your firm manufactures humidity measurement instruments, don’t do a webinar about your sensor, do a webinar about how to make a better measurement of humidity. If your firm makes air navigation charts, don’t do a webinar about why your charts are different or unique, do a webinar about how to be a better pilot. If your manufacturing company makes digital display meters, don’t do a webinar about the attributes of the meter, do a webinar about how to be more efficient with power and wiring.
- Make the webinar fun and conversational. You may be thinking, “How can I make it conversational if I have 500 people attending my webinar?” Use the webinar platform tools such as mark-up, pointers, polls, quizzes and chat to get the audience to pay attention and participate. Have multiple question and answer breaks throughout the webinar, not just at the end. Give away a prize or two during the webinar. Laugh and crack a joke once in a while. If the speakers have fun, the audience will have fun while they learn about what matters to them.
- Don’t talk about yourself, your company or your products. As soon as the speaker starts to drone on about his company, your audience will zone out. It’s important to tell the audience who is presenting and what company is sponsoring the webinar, but do it in one or two sentences at the most. I like to say something like “This webinar is presented to you by Acme, manufacturer of custom widgets, but we don’t talk about the widgets during the webinar because it is strictly educational. Naturally, if you have questions about Acme widgets, we’d love to hear from you after the webinar.” It’s important for the audience to know who is giving them this valuable, pain-relieving information and it also puts the audience at ease in that they haven’t been duped into sitting through a sales pitch.
- Use at least two speakers. Yes, webinars are really boring if they have one speaker talking over slides with no interaction. Use at least two speakers. Two speakers can interact and have some fun. Two voices and two personalities are much more interesting than one. Even better, use two speakers and a question moderator for a total of three personalities interacting and engaging with the audience.
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