Webinars can be an intimidating social marketing tool especially if you are not 100% comfortable with the topic or speaking to a large audience. One benefit is that a great webinar has the ability to connect companies with people. These connections can lead to conversations with new prospective clients which could potentially drive sales. The more comfortable you become with webinars the more fun you can have with them!
Here are 5 beginner tips to help you host your first webinar:
1. great imagery and videos
Make your webinar visually appealing with great imagery throughout the deck. Consider your brand when thinking of imagery and colors. Create slides that are image heavy with less content. A plain slide with a paragraph of text would not be engaging. During the webinar try to provide video examples where applicable. A short clip could keep the audience engaged.
2. have a host
It is nice touch to have a host or moderator, in addition, with the speakers to help discuss the webinar topic. The host would be the one to introduce the speaker or speakers and if it is a Q/A format the host can be the one asking the questions leaving the speakers open to have a fluid conversation. Choose a host that is knowledgeable of the topic and engaging!
3. involve the listeners
You can keep the audience engaged in a number of ways. Utilize polls throughout the webinar to keep the audience involved. This is a great way to get feedback for your webinar and it may even change the direction of the webinar. You can also provide different documents as attachments to the webinar to give the listener more information regarding the topic without overcomplicating slides by adding extra content.
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