By ERIC SIU
Running webinars is a great way to boost engagement with your audience as well as create a new revenue stream for your business.
While webinars can be powerful, they can also be difficult to scale. Actively running a webinar takes time away from other aspects of your business and puts a strain on your voice and your energy levels. At the same time, the administrative effort required to set up each individual session and manage registration cuts into event profits, which can diminish the return on investment of this marketing channel.
So if you appreciate the power of webinars as a business growth tool but hate the level of commitment required, automated webinars may be a better solution for you.
Automated webinars aren’t merely monoliths. Today’s technology makes it possible to incorporate automation practices into traditional webinars in a number of different ways:
- Fully automated events. In this instance, you record your webinar ahead of time — using either a slide deck presentation or a video of you speaking into the camera — and upload it to the webinar service of your choice. Once it’s uploaded, you can set your service to stream your webinar at certain times and to manage the registration process associated with the different start times you’ve specified.
- Live streaming events. Alternatively, if you feel that pre-recording your webinars takes the energy out of them, you can elect to partially automate your live streaming events. While you’ll still be the one giving the presentation in real time, a webinar service can automate the sales funnel creation process for you by building landing pages, registration models, email notifications and more.
Depending on the service that you use, you may also be able to create hybrid events that combine live streaming and fully automated components. Decide on the approach you want to take before selecting your webinar service to ensure that you have access to the features and modules you need.