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7 ways to turn a webinar into a stream of link-attracting content

Creating large amounts of valuable content is a universal challenge for marketers.

Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in quality if a marketing department isn’t diligent.

It’s generally agreed that quality is more important than quantity when it comes to content, but it never hurts to have both if possible.

One excellent way to publish frequent, high-value content is to create webinars. Once a webinar has been produced, your creative team can repurpose and optimize it into several pieces of valuable content.

Let’s take a look at the process and ways to break a single webinar into multiple pieces of quality content that can be used to support your search engine optimization (SEO) and link-building efforts.

Built-in quality

A primary advantage of using a webinar to create more content is that quality is already “built in.” If the webinar is full of valuable, informative topics presented by knowledgeable experts, the content stemming from the webinar will also be valuable.

If your business has never created webinars and then created several pieces content from it, don’t let this stop you. It’s true that a lot of planning and effort goes into a program like this, but with the right tools and platforms, it won’t take long for you to master the process.

Getting started

First, you’ll need to store your webinars and organize your newly created content associated with each webinar.

Fortunately for entrepreneurs and small businesses, storage isn’t expensive. If you’re not already using Dropbox, OneDrive or Google Drive, this is a good time to choose one of these cloud-storage platforms. They are also good for file sharing and easy collaboration among your team.

Next, select a webinar platform that fits your business’s needs. There are many to choose from: Search on the phrase “webinar software” and you’ll find long lists of software. Platforms range from expensive and technical to low-cost and user-friendly.

If you don’t have an enterprise-level budget or large technical teams, you’ll obviously want to avoid costly platforms that require major technical skills. One platform that’s received high ratings for ease of use and low cost is ClickMeeting. But with any business solution, the key is to pinpoint the software that works best for your team.

If you have a library of webinars waiting to be dusted off or you need to create webinars from scratch, here are seven effective ways to turn them into multiple kinds of quality content and link bait.



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