Video Webinar are taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing or audio conferencing events
Many people today consider webinar as the next big thing in marketing since it offers real-time connectivity and interaction between the presenter or presenters plus guests and the audience that are interacting with them.
Here are the eight reasons why a webinar is a great marketing tool:
- Webinars are Convenient: On-demand webinars are quite convenient to have because at this point, everyone has an online connection and a means to access it. Chances are, many of your business colleagues, partners, and customers have Internet access as well. Conducting webinars allow you to connect with everyone around the world without having them to leave their home.
- Webinars Can Help with Your Promotions: If you want to promote your site or company with the help of webinars, then it’s all possible. Webinar presentations, even informational ones, can increase the exposure of your business or company altogether. It’s all thanks to the concept of webinar marketing that you can “weaponize” your webinar conferences in a promotional perspective in order to use it as an outlet to present your products and services to your audience at large. Since videos increase people’s understanding of your product or service by 74%, having a webinar with full video on demonstrating or explaining the virtues of your product through a presenter can have a huge impact on how people view what your company is providing, more so than simple advertising copy.
- Webinars Establish Your Credibility: By having a webinar, you’ll be able to give more credibility to your ideas. The simple act of putting on webinars will allow you, the people you’re talking to, and the people who are watching, to understand your concepts and establish agreements. You’re presenting and sharing ideas in a forum of like-minded people, building upon them and even widening your viewpoints of the world around you. Webinars are particularly effective in bringing people and their perspectives together. This allows for an evolution of ideas to come about, instead of it being stuck on an echo chamber in board meetings full of “yes” men. Everyone has a voice in a conference, including those watching it in the form of a sidebar comment box.
- Webinars Have Huge Applications on Training and Education: Webinar live streams and webcasts can include how-to videos that showcase training in various fields of study and concepts. It’s the sort of training that can be done online, broadcasted live and in real-time (plus archived for posterity), and offers immediate feedback from the viewer in question through real-time comments. Just as you can use webinars to increase understanding of your products and services as another form of web video, so too can you introduce concepts for the sake of educating the viewer. You can cover a wide range of topics plus do on-the-spot communications or even interactive evaluations on multiple viewers (instead of having one-on-one chats on programs like Skype).
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