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What is Webcasting?

Webcasting is the process of video broadcasting live over the internet. This technology operates in real-time and allows for active conversations among and between the webcaster and their viewers.


The internet has allowed for so many amazing things over the past 20 years, from virtual communities to online shopping. One of the newer internet trends takes advantage of people’s desire for visual content and their need to interact. This trend is webcasting.

What is Webcasting?

Webcasting is the process of video broadcasting live over the internet. This technology operates in real-time and allows for active conversations among and between the webcaster and their viewers. Recent developments in technology have made this both an affordable and an effective tool for communication. Embracing webcasting as a marketing initiative for your company is beneficial in that it is a popular, new trend, allows for direct communication with your audience, and can portray to your customers that you are a subject matter expert.

Benefits to Webcasting

There are a host of benefits that come with utilizing webcasts for your overall marketing strategy. As mentioned above, it is a popular trend. By embracing trends you can show that your company is on top of the game. In addition, people generally enjoy visual media content, so by offering something that is both visual and interactive, you will draw in a large audience. Another major benefit to webcasting is the ability to talk with your customers in real-time. By setting up interactive chat rooms, your audience can interact with one another while also asking you questions which you can answer without delay. There are many uses for webcasting from marketing, training, and corporate communications, to press conferences and Q&A sessions with customers. Overall, webcasting is capable of reaching geographically dispersed audiences, maximizing brand opportunities, interacting and engaging your audience, and extending your company’s value.


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When Did it Become Okay to Use a Webinar Meeting Tool?

By Mark Szelenyi

webinar meeting tool

If you’ve used online webinar meeting tool before, you know they offer a basic level of functionality that gets the job done.

As our new video points out, in rather Goofus and Gallant style, online meeting tools can be pretty dull and face a number of limitations. Meeting and conferencing tools are built for…meetings and conferences. They’re the wrong tool for the job. Webinars created with meeting tools are less reliable and less accessible and provide minimal audience analytics. They also make users download software, have limited scale and reach, and offer little to no branding or marketing capabilities within the registration materials or meeting console.

So we’re challenging marketers to look at webinar tools as a way to address the limitations of traditional web meeting products. If you’re stuck with an old-school web meeting platform, you should consider the benefits you’ll receive when switching to a “real” webinar solution, including:

  • Easy access to events for the audience – With no software to download and true any-device (PC, laptop, tablet, mobile) access, using a webinar platform means that your audiences can get to your content quickly and easily. You won’t lose them for reasons of inconvenience.
  • Full branding capabilities – The audience console for web meetings is a total snoozer. With webinars, you can brand the entire audience experience, from outbound marketing and registration materials to landing pages, the webinar console and even follow-up emails, with your company’s colors and logo
  • Interactive capabilities, including video and social – With the ability to seamlessly integrate video, as well as chat, polling, social sharing tools and other interactive features, real webinar platforms offer much more in terms of the interactivity that will get attendees engaged and keep them with you for the duration of your event.

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14 Reasons You Should Utilize Webinars

By Ryan Parker

Webinars are extremely powerful for drawing in and engaging with your prospects, as well as connecting with them from beyond the protection of your keyboard. Webinars are real, live, and open to many mistakes, just like all of us!

If you’re still not convinced that a human interaction won’t make a difference, check out some statistics that might change your mind:

  1. 62% of marketers are using webinars as a tactic to deliver B2B content marketing (up from 59% in 2012) (CMI)
  2. Marketers rate webinars as the 3rd most effective tactic of all (tied with videos)
  3. According to out of 8,197 companies surveyed, only 32% of companies were not running any webinars, while in contrast 18% of companies run 1 to 3, 17% run 4 to 6 a month, 16% are running7 to 12 webinars, 8% of companies rack up 13 to 26, and an even larger 9% of companies will run 27 or more in a given month! (
  4. There are no geographical boundaries
  5. Between 20% and 40% of webinar attendees turned into qualified leads. (ReadyTalk)
  6. The average viewership per webcast is 53 minutes. (Source: ON24)
  7. Of the lead generation tactics available, webinars are the second most effective type of premium content for marketers. (Source:Ascend 2)
  8. The average webinar attendance rate is 40 – 50% of registrants. (Source:ReadyTalk)
  9. The attendees can directly engage your company with questions
  10. It positions you and your company as an industry thought leader
  11. Webinars helps build you a bigger audience and contact list
  12. Webinars appeal to all learning styles, kinesthetic, auditory, visual (
  13. Webinars can easily be re-purposed
  14. Webinars give you the opportunity to connect with thought leaders in your industry. You can produce an interview-style webinar, a panel discussion, or a Q&A webinar and invite industry experts to take part (com)

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What is a Video Codec and How to Identify It?

When you download video files from the Internet, there is always a chance they won’t play properly or won’t play at all. It may happen because the file wasn’t uploaded correctly by its owner or your Internet connection is not good enough and the file was downloaded with the gaps. One more reason might be the lack of necessary codecs to play this particular file on your PC.


A video codec is a software or sometimes a piece of hardware that compresses and decompresses digital video. In other words, a codec processes raw digital video and stores it in a stream of bytes. It converts uncompressed video to a compressed format to take up less space on your computer and vice versa. A video codec is usually identified by ‘fourcc’, a four character code. For example, MPEG, DivX, HEVC, etc.

In fact, there is a huge list of codecs that you can find online. Of course, a majority of videos are encoded with the help of most popular codecs mentioned above and can be played with almost any multimedia player. However, there are rare codecs from special video cameras that can be viewed with VLC or a similar player with a proper codec library.

A video codec isn’t the same as a video format or container. A container is a bundle of files. Inside it, you can find data that has been compressed by using a particular codec. For example, an AVI file can contain video compressed by XviD, or DivX, or MPEG-2 codecs. Usually, a container comprises a video and audio codecs, plus it can also contain other files like subtitles and chapters. Popular video formats or containers are AVI, MP4, WMV, MKV, MOV, FLV, etc.


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3 Tips for Scheduling Your Webinars

One of the biggest challenges we face as webinar promoters is getting registrants to follow through on their commitment to show up for our events.A major obstacle is the excuse that “I’m not available at that time.” Address this challenge by scheduling your webinar for a time and date that’s convenient for the bulk of your audience

Here are 3 tips:

Tip #1: Know Your Audience

Knowing your prospects and when they are available and willing to participate in events is a crucial first step in scheduling webinars at the right time. Here are a few questions to ask:

  • Will prospects attend your training as part of their jobs? Or is your webinar offering something that appeals to a personal interest or pursuit? Employees generally want to attend job-related training during their workday, not on their personal time.
  • Is my audience self-employed or running the company? In this case, they may prefer training in their off-hours so they can maximize their time running their businesses.
  • What does my prospects’ normal workday look like? Do they work 9 to 5? Do they work weekends and have one or more weekdays off?
  • What work trends appear during the week, month and/or year? If your prospects typically get incredibly busy during the last week of each month, you’d want to avoid that week for training. Likewise, if you know that certain months are off limits, perhaps you don’t offer trainings those months – or at least be prepared for a lower turnout.

Tip #2: Avoid the Wrong Days

A general rule of thumb is to avoid the first and last day of the workweek.

In the U.S., this means Mondays and Fridays. However, if you are serving an audience outside of the U.S., this may need to shift. For example, in many Middle Eastern countries, the workweek runs from Sunday through Thursday.

Why avoid the start and end of the workweek? Your prospects won’t be as engaged. On the first day of the workweek, they are busy prepping for and diving into the busy week ahead. On the last day of the workweek, they are starting to slow down and check out for the weekend – or are madly scrambling to get things done by the end of the day. Either way, your event is likely not to be tops on their list of priorities.

This leaves Tuesday, Wednesday and Thursday. Some research studies give Tuesday a slight edge over Wednesday and Thursday. Others say that Wednesday and Thursday are best. If you want to know what will work best for your audience, survey them – or better yet, test different days.

A benefit of holding webinars later in the week is that it allows you to maximize your marketing the week of the event. Hosting a webinar on a Thursday gives you three solid days to promote before the day of the event. When hosting an event on a Tuesday, by contrast, your final promotional push will happen on Monday and Tuesday. And what happens on Mondays? A lot of email gets ignored.



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