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8 Essential Tips to Success
When Using Video Webinars
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When Setting up a

Tips for Monetizing Your Webinars

Why would someone pay for your webinar?

If you have decided to charge a fee for attending your live webinar, you need to ask yourself why someone would pay to attend. Are you the only one covering the topic – your audience cannot get this information elsewhere? Is your speaker someone well-known and sought after in the industry? Is the topic in high-demand? Are you offering continuing education credit? If your webinar doesn’t fall into at least one of these categories, you may have a hard time getting your audience to pay to attend.

What about charging for on-demand?

If you have decided to charge a fee for a live webinar, chances are you won’t want to give the recording away for free, otherwise, your turnout rate for the live event will be quite low. When charging for the on-demand webinar, we recommend the following options:

  • Those that paid for the live event receive the recording for free.
  • Those who did not pay for the live event can receive the recording at the same or discounted rate. We sometimes see clients offer a slight discount due to the fact that those watching the recording will not have the option to ask the speaker questions, participate in live polls, etc.

How can we manage webinar sales?

Utilizing our Path platform with integrated e-commerce and webinar registration, managing webinar sales has never been easier. Within the Path platform you have many different options:

  • Differentiating pricing based on someone’s status within the organization (e.g. member vs. non-member)
  • Bundling numerous webinars together and offering a slight discount that in turn drives higher sales and consumption
  • Offer discount codes to drive certain webinar sales at different times of the year
  • Provide free webinars but charge for those who want to be awarded continuing education credit for attending



Posted in Webinars Tagged with:

What Is Video Format and Which Video Format to Choose?

What are Video Formats?

Video formats are the structure in which videos are stored in a computer file. Just as you’re dealing with a video, it is best to understand that a huge amount of data will be required in depicting a video signal. The information will be compressed and will also be written into a file. In this section, you will learn more about video formats and their differences.

There are truly a lot of formats used in saving video and this can be quite confusing on your part. Other formats are known to be optimal for capturing the videos while others are used for editing workflow. Apart from it, there are also video formats that are utilized in the distribution and delivery of video.

Which Video Format to Choose?

You may already be researching over the web and asking your friends about it. Good thing, below is some information that you would ever want to consider.

1. Sharing Format Best for Online Video Platforms such as YouTube

It is important for you to choose MP4, FLV, MOV or AVI as your sharing format. This is actually best for online video platforms, specifically YouTube. If you also want, you can make use of MPEG or WMV and SWF.

2. HD Formats that are Best to be Watched on TV or Computers

If the video you are editing will mainly be watched on HD TV or computers, it’s a good idea to export in formats with the highest quality. MOV, AVI, and MKV are good choices for that purpose. The only problem is that high quality videos usually takes up more spaces, so always make sure that your hard disk has enough spaces.

3. Best Format to Choose to Burn onto DVD

As per the best format to choose to burn onto DVD, MPEG-2 can be your best option. This is also known as a container format and there is also a codec of the similar name. This is often called by people as H.262. This is basically intended to be used for DVD players.

4. Video Formats for Websites

If the video you are making is for your website, it is best to choose to output using WEBM or HTML5. These two formats have small sizes, making them very easy to stream. So your customers won’t have to wait for too long when they watch it on your website.

Different Types of Video Formats

The following is a full explanation of the different types of video formats that are found online:

    •  “Flash Video Format” or .flv

Due to the availability of cross-platform of Flash video players, this format has even become more popular. In fact, the flash videos can be played in different Flash movies files. These are entirely supported by each browser on each platform. The best thing about these flash videos is that they support both streaming and progressive downloads.

    •  AVI Format or .avi

Created by none other than Microsoft, AVI format effectively stores data to be encoded in different codec’s. This is an abbreviation of “audio video interleave” and this was introduced by Microsoft. This also contains both video and audio data. In this format, you will notice that it utilizes less compression as compared to other similar formats. This is also one of the famous formats used by internet users.

    •  MP4 Format

This is used in storing visual and audio streams online. This mainly utilizes a separate compression intended for video and audio tracks. The video will be compressed using the MPEG-4 video encoding.

    •  MPG Format

Standardized by the famous MPEG, this video format is used to create downloadable movies.

    •  3GP File Extension

This 3GP format is designed for transmitting video and audio files between the internet and 3G cell phones.

    •  The RealVideo Format

This mainly serves its purpose of streaming videos at low bandwidths.

    •  Quicktime Format

This is likewise used for saving video and movie files on the internet. This also contains a single or multiple tracks that store audio, text, video and effects. This can also be made compatible with Windows and Mac Platforms.


Posted in Video Tools Tagged with:

Marketing a Webinar with Cold Email

Creating and Marketing a Webinar Can Be Successful with These Strategies

Creating a webinar can be challenging, but marketing a webinar is a whole other beast.

If you’ve been looking into sales tactics and tips, you’ve likely been pitched for a webinar (or 10).

There’s a reason… it works!

These events can be massively valuable. Most hosts put out their very best content in hopes to get you to listen to a pitch toward the end.

Have you thought about using cold email for marketing a webinar?

So, if you’ve kicked around the idea of having your own online presentation—here are a few things we’ll cover:

  1. What to include in your webinar.
  2. Marketing a webinar to get people to show up.
  3. Our 4-email sequence to send to cold leads to get them interested.

Let’s get into it.

The DNA of a Good Webinar

This isn’t a pragmatic subject. You won’t find any good advice that says, “Follow this X Step Formula”. Sure, there are a lot of awesome webinar resources out there, but you don’t necessary need to pay for them. If you’re a business owner, you understand your leads (at least a little bit).

There’s really only ONE thing you’ll need to come up with a webinar that people want to attend.

VALUE. It’s all about the value.

Figure out what your ideal buyers want to know. A subject that relates to your products/services. Doing so will allow you to easily segue to your pitch.

The value has to be shown and given in three stages.

  1. Pre-Webinar
  2. During-Webinar
  3. Post-Webinar

By Josh Slone


Posted in Webinars Tagged with: ,

6 Steps to Creating the Ultimate Webinar

For a long time, your only real use of a powerful presentation was in person. Speakers traveled from city to city to deliver their presentations at others’ organized meetings, at churches, at hotel ballrooms and at convention centers.

Today, authors, professional speakers, promoters of various kinds of opportunities, reality TV stars, corporate trainers and consultants still hit the road regularly, taking their presentation to audiences. At the local level, doctors, lawyers, accountants, investment advisors and other professionals and business owners go out to civic groups, business groups and luncheons; advertise and promote their own seminars and introductory classes; and maybe go into companies and do lunch-and-learn sessions for the host’s employees, always taking their presentations to audiences. But what if you could bring the audience to the presentation?

Don’t get us wrong — we remain fans of the “old school” way. It works. Most of the time, it works better than anything done online with the same presentation by any tangible measurement: sales made, customers obtained, appointments booked. There is, however, a very significant expense of money and time involved when going around the country or the globe, or even just around your city, to deliver your presentation. There are also people who will never set foot in a free preview seminar, come to an “executive briefing,” or otherwise place themselves in an audience, but these same people may be great prospects for your business.

This is where online media becomes so valuable. If you have a presentation that works, perfected with live audiences in the flesh, there’s a 99 percent likelihood it can be made to work as-is or adapted as a webinar — short for “seminar delivered on the web.” This lets you speak while you sleep. It lets you reach audiences you wouldn’t in person. It multiplies the value of your presentation. It allows an audience of one to watch your presentation whenever he wants, on demand, just as he watches movies, TV shows and/or replays of sports games. It allows you to push a group to watch it at a designated date and time, just as you would if traveling to Boston and holding a meeting in a hotel. It’s versatile, efficient, and can be entirely automated.



Posted in Webinars Tagged with:

How To Conduct A Webinar And Convert Listeners To Customers

In this article, it talks about how to conduct a webinar and convert listeners to customers


how to conduct a webinar

How to Conduct a Webinar

As you begin your preparation for conducting a webinar, we recommend you make a plan.

Lastly, you’ll want to have a live run-through of your webinar before hosting one for the public. This assists your presenters so they feel comfortable with the software, the microphones and flow of the webinar.

Hosting a webinar to convert listeners to customers involves pre-planning. Make an outline of your presentation, do your research and organize your presentation in an orderly manner. Be sure to allocate time for questions and participant interaction.

Once you’ve planned your webinar, you need a host for it. Consider using a service like GoToWebinar or WebEx. By using a tool like one of these, you can send out links through your website, email marketing and social media to your sign-up page.

We also recommend you set up a dedicated landing page for your webinar. You’ll use this page to advertise the webinar and collect sign-ups.

This has the potential of increasing your sign-ups and your conversion rates. Ask for the attendees’ name, email address, company and title.

This landing page, and your on-page sign-up form allows you to reach out to these website visitors before and after the webinar.

You can promote your webinar through this landing page on sites like Facebook, Twitter, LinkedIn, your blog and your email newsletter.

Webinars that Convert

What’s going to set your webinar apart? What will you present that’s of value to potential customers? Make sure that people are interested in what you’re offering.

How do you do this? By listening on social media and asking for comments on your blog posts, you can glean information on what your customers want to know about.

Additionally, you could send out a survey to your subscribers and ask them what might be of interest to them.


Posted in Webinars Tagged with: , ,
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