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5 Tips to Make An Eye-Catching Live Video Stream

The amount of available live video streams on the internet increases drastically every day. As more marketers and broadcasters find it to be a useful medium, more of them are adopting live streaming into their business strategies. As with most marketing initiatives, broadcasting live video is an exposure play, content creators want the most possible eyes on their content. But in today’s day and age, one must get the viewer’s attention within the first few seconds of viewing.

Video consistently performs better than other kinds of digital ad media online, but it’s still important to stand out from other marketers breaking into the live video game.

Here are some tips and tricks for making sure you create a live video stream that a viewer must see.

1- If you have the budget, consider using a video streaming platform

You can spend next to nothing to live stream from your phone, or use a video streaming platform that will ensure a high performance and high quality stream. To go further, you can hire an event production company focusing on live streaming. Usually these companies are using video streaming platforms themselves. Some specialize in fashion, others in tech, music festivals, or company webinars. So, which is best for you? Well, that depends on budget.

2- Build FOMO with your live content

People gravitate to a live experience. The fact that a video is live and will end at some point already contributes to viewers’ fear of missing out, so make sure your video’s frame or background clearly indicates that the stream is live. A countdown to the end can increase this effect even more.

If you want to stand out from other live content, there are some additional steps you can take as well. Make sure your content provides the viewer with an incentive to stay in your audience. By placing special announcements or giveaways at the end of a live stream, the viewer’s F.O.M.O will hopefully force them to stay until you close the proverbial curtain (of course, be sure you’ve made it clear that this is what you plan on doing so people know they have something to wait for).


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How Do You Spell Over-the-Top Streaming Success? Q-U-A-L-I-T-Y

Where are all the cord-cutters? Without more attention to quality of experience from a user perspective, OTT will never truly compete with broadcast.

By Jason Thibeault


Despite the hype, online video is not poised to take over the television experience anytime soon. Yes, lots of people around the world are watching video-on-demand (VOD). In fact, according to a 2015 Nielsen study of 30,000 people worldwide, approximately 65 percent of respondents admitted to watching VOD content. That’s a pretty big percentage. But does this mean that people are “cutting the cord” or that consumers are trading in their linear broadcast signal for online video? Of course, some are making these choices, but a 2014 Nielsen study indicates that the average American watches 5 hours of broadcast television daily. And according to a 2015 study by Thinkbox Software, broadcast television accounted for 76 percent of all video consumed in the U.K.

So why aren’t consumers fleeing pay TV subscriptions in droves? It’s not because the value proposition for online video isn’t alluring— watch what you want, when you want, where you want. One could argue that consumers are canceling their pay TV subscriptions because of the price. OTT services offer significantly cheaper annual rates than traditional pay TV subscriptions. And even though consumers may need to purchase multiple OTT services to access everything they want to view (e.g., Sony PlayStation Vue, Hulu, and Netflix), they still aren’t paying for hundreds of channels they’ll never watch.

The reason can’t be broadband penetration either, as we’ve seen a significant increase in high-speed internet over the past year (14.1 percent globally in 3Q 2015, according to Akamai). Sure, pay TV does have one clear advantage over online video—the user experience. There’s only one remote and no need to switch between multiple HDMI inputs just to watch a program. And there are live sports and other events that are almost impossible to get outside of a pay TV subscription if they don’t belong to one of the four major sports categories. (The MLB, the NBA, and the NHL all have their own OTT services, and the NFL is considering one.)


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Three Solutions How to Play MKV Files in Different Media Player

MKV data files are video data in Matroska format, which really is a free, open multimedia system format. Matroska is similar to AVI or MP4, however, not included in patents or restrictive licenses. Finally, we will help you how to play MKV files in Media Player on your Windows Computer.

If you are like me, you will most probably have several MKV videos in your personal computer. If yes, it’s likely you have to utilize another video player for participating in such data. The Windows’ default Windows Media Player is really impressive though, but unfortunately, it generally does not support participating in MKV data files yet. Microsoft has added support for most commonly used forms like MP4, however, not MKV. Thankfully, such problems are fixed by using codecs. You might use other marketing players like VLC, for participating in MKV files.

You can also find some MKV players on the store. But if you believe in different ways, and want to know how to play MKV files using Windows Media Player, you will need to set up a codec. Without it, WMP won’t play this document type. Thankfully, the codec is currently available, so let’s set it up and enjoy participating in MKV data files in Windows Media Player.

How to Play MKV Files?

When looking how to play MKV files in Windows Media Player, you might find it shows audio tracks only but no video tutorial or other excessive playback problem. That’s because Windows Media Player doesn’t support MKV format natively. Then will there be in any manner out to use Windows Media Player play MKV videos? Sure! Continue reading and I’ll provide 3 useful alternatives in pursuing parts respectively.

 Following Are the Three Steps in Parts How To Play MKV Files.

Part 1. Convert MKV to Windows Media Player Supported Format

If you want to utilize Windows Media Player as your main media player to replicate the sound and video, it’s probably that you’d find some issues with how to play MKV files format at this time of reproducing them. Just as stated above, Windows Media Player is not appropriate for this video format. Will there be in any manner out? Sure! You could convert MKV to Windows Media Player reinforced format. The Wondershare Video Converter Ultimate would be of great help, which is principally developed to convert popular video recording/audio format, including transforming MKV to any suitable video recording format for Windows Media Player.


Posted in Video Tools Tagged with:

HEVC in HLS: 10 Key Questions for Streaming Video Developers

Most encoders will have some kind of trade-off between complexity and quality. For example, the x265 codec uses the same presets as x264 (ultra fast to placebo) while MainConcept uses multiple levels from 1 to 30. Once you get familiar with these controls for your codec/encoder, you should be in good shape.

7. What Are the Requirements for HEVC?

The requirements fall into three rough classes:

HEVC Encoded Files: The HLS Authoring Specification states, “Profile, Level, and Tier for HEVC MUST be less than or equal to Main10 Profile, Level 5.0, High Tier.” Table 2 shows the level restrictions from the Wikipedia HEVC page which details the level and tier restrictions. Significantly, while you can encode 1080p video at frame rates as high as 128 frames per second, 4K resolutions are restricted to 30 fps or lower. Note that the HLS Authoring Specification prohibits frame rates beyond 60 fps for all codecs.

Table 2. Level and Tier restrictions for HEVC encoding

Another notable requirement from the Authoring Specification is that “The container format for HEVC video MUST be fMP4,” or fragmented MP4 files, which means that MPEG-2 transport streams are out. This should simplify delivering unencrypted HEVC encoded video to DASH and HLS clients since both should be able to deploy the same bitstreams. In the short term, differences between PlayReady and FairPlay encryption schemes may prevent interoperability of encrypted fMP4 content to DASH and HLS end points, though Microsoft has committed to resolving this for compatible hardware devices in 2018 with the release of PlayReady 4.0.

The HLS Authoring Specification contains two bitrate ladders, one for video files, the other for trick play files used for scrubbing and scanning. The video bitrate ladder is included as Figure 4. Note that the suggested bitrate ladder indicates that the frame rate for 2K and 4K resolutions be the same as source, which is identical to all other resolutions down to 540p.

However, if you’re working with 60 fps 4K source, the aforementioned Level 5 limitation restricts you to 30 fps as shown in Table 2. Unfortunately, Apple hasn’t posted any HLS examples with 2K/4K videos, which might resolve this seeming inconsistency. Until it is resolved, I recommend the conservative route and restricting 2K and 4K HEVC videos to 30 fps.

H.264 Encoded Files: As mentioned above, the Authoring Specification requires that some videos should be encoded with H.264, but provides no further guidance. So we looked at the mixed HEVC/H.264 ladder on the Apple developer site, and saw that Apple provided completely separate encoding ladders for both HEVC and HLS, nine rungs each, just as specified in Table 3, though the highest resolution supported in either format was 1080p. Looking at the master M3U8 manifest file, the player selects the codec first, then the appropriate rung (note that the Apple playlist calls the rungs “gears”).



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10 Best Practices for Webinar Presentation Design

The goal for a presentation is to build energy and disseminate information about a new product, tool, or corporate strategy, not to train new skills and provide opportunities for practice. Often, the audiences for these types of programs include clients, prospects, and investors. These sessions are tightly organized and carefully rehearsed, and less than 60 minutes in length.

10 Best Practices for Webinar Presentation Design

  1. Make sure the objectives for the webinar are presentation oriented, keeping to the knowledge and understanding domains in Bloom’s Digital Taxonomy. Let’s face it, it is difficult to teach people to “create” a project plan or “manage” a new product launch in less than an hour; but we can easily promote interest, share key features and benefits, and demonstrate new tools or products.
  2. Keep up the level of excitement by showing dramatic new features and benefits. Repeatedly address the “what’s in it for me?” factor. Interactive activities  may seem to slow the flow of information, but you must nevertheless keep participants engaged with visuals, activities, and with your voice.
  3. Teach participants how to use the basic communication tools like hand-raising, whiteboards, and chat. Then, start the session with an interactive activity that demonstrates how participants are expected to participate and contribute. No matter the audience size, interaction is crucial.
  4. Don’t keep all Q&A until the end of the session. Your audience will be much more interested in their NEXT meeting at that point. Also, planting seed questions among participants or with the producer is a great way to kick start conversations.
  5. Generate poll questions that support and reinforce the reason the audience is attending. For example, if your topic is focused on software to generate sales leads, polls could ask questions like: “What percentage increase are you looking for? How are you generating leads now? What problems are you experiencing with your current methods?”  The answers to these polls will allow you to customize your presentation a bit (as long as you can stay on schedule!)
  6. 60 minutes is not a lot of time, so limit the presentation to one or two key points. Create a strong “what’s in it for me?” statement at the beginning and then come back to that statement at the end.  Your actual presentation should reinforce this message.
  7. Keep up the level of excitement by showing dramatic new features and benefits. Repeatedly address the “what’s in it for me?” factor. You must keep participants engaged with visuals and audio because the majority of the information will flow one way (to the participant).
  8. Can you create a demo?  Allow for a bit of practice? Kick up your presentation with a short (3 minute) impactful demonstration or video of what the product can do, followed by a 5 minute exercise that includes tools like application sharing with as many as 5 people working ‘hands on’. This needs to be very proscribed so you don’t go over time.
  9. Rather than sending out slides, support your presentation with job aids that detail new processes or explain the new product in detail. This will provide a take-away that is just as valuable as the live program and provides value long after the session is complete.
  10. The final slide should include contact information and/or sales information. It should ask the participant to do something (a call to action, an invitation to practice, etc.) and tell them how to accomplish that task.

by Jennifer Hofmann


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