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How to Score, Enhance, and Caption Your Videos with YouTube Creator Studio

As video pros, we don’t often consider YouTube a viable option for postproduction. But there are a surprising number of features found under the site’s Creator Studio that can be useful time savers. The editing capabilities found in YouTube’s back end aren’t going to compete with nonlinear editors like Apple Final Cut Pro or Adobe Premiere Pro, but there are some powerful and unique tools that can make simple editing projects even simpler.

It’s worth pointing out from the very beginning just where to find YouTube’s Creator Studio. After logging into your account, click on your profile image at the top-right of the browser window. Here you’ll find the Creator Studio button, which takes you to the page containing the videos on your channel, performance analytics of your videos, live-streaming setup, and numerous other settings-related menus. At the time of this writing, YouTube has a new version of the Creator Studio, called YouTube Studio, in beta. The beta Studio is still missing most of the features available in Creator Studio, so I did not consider it when writing this article.

Calling the Creator Studio an editor is a bit of a misnomer. While you can “edit” your videos in the most technical sense, you cannot perform a lot of traditional edits such as combining multiple clips, adding transitions, or balancing audio levels. You need to plan on starting with a finished video that may just need some basic enhancements or corrections. Here’s what you can do, and here’s how it may be most helpful as a time-saving tool.

Adding Music

Creator Studio makes it easy to add music to a video. Under the Create menu, you’ll find the YouTube Audio Library (Figure 2, below). This library is searchable and sortable, allowing you to quickly preview tracks to use in your productions. These tracks can be instantly downloaded for offline incorporation into your video, or they can replace an already-uploaded video’s audio track.

To replace the audio on a video that’s already on your channel, go to the Video Manager and use the Edit button next to each video. Also, under the Create menu, be sure to check out the Music Policies tab, which lists popular songs that users may choose for their videos. Information included with each track specifies whether your video can be played worldwide and if ads can be shown alongside it. There’s also a disclaimer warning the user that artists may change their policies at any time. The message is clear: Use these songs at your own risk.



Posted in Blogs, Video Tools Tagged with:

How to Produce Interactive Webinars on a Webcast Platform

Historically, webinars used Adobe Flash and webcasts used streaming servers and the HTML5 standard. While the underlying technology might not mean much to clients, the bigger client-side difference was that webcasts had a broadcast delay but the video looked way better.

Webcast producers would use hardware or software video switchers to switch between video and computer inputs or to composite a picture-by-picture or a picture-in-picture feed. The best part of this workflow was that recording the broadcast was very easy, whereas—as I will discuss later—recording was much more difficult with Flash-based webinar platforms.

Features that were often lacking with webcasts include integrated chat, Q&A, poll questions, individual user registration and passwords, minute-by-minute viewership tracking, and the ability to allow any participant to share their screen or their webcam. These interactivity features were the main draw of webinar platforms like Adobe Connect, WebEx, GoToWebinar, and others.

Flash Challenges

Using the Adobe Flash platform for webinars left a lot to be desired. For example, On Adobe Connect, video camera feeds were limited to a 480-line horizontal resolution and 20 frames per second (480/20p). Officially, Flash webinars supported only webcam capture, and because 480/20p is not a broadcast standard, traditional video capture cards couldn’t be used unless the video signal was first processed through an intermediary software that could conform a broadcast video signal into something that worked with Adobe Flash. This also meant emulating a universal video codec (UVC) webcam feed. Moreover, it was painful seeing the resulting video signal from a professional 4K UHD video camera after a 480/20p downconvert.

In addition to a small video pod within a larger broadcast window, webinar producers could also share computer presentations and fill the blank space with logos or images, chat or Q&A boxes, poll questions, text boxes, and several other pods. Unfortunately, the webinar format doesn’t lend itself well to on-demand viewing after a live webinar, and downloading a copy of the webinar for archiving or viewing on traditional video hosting platforms doesn’t work well on all platforms, even when the feature is advertised.

Given these limitations, when working with Adobe Connect or other Flash-based webinar platforms, I took to screen-recording the broadcast from a second computer that was logged in as a viewer. But these recordings would faithfully record all the dropouts experienced on the users’ end of the live broadcast, and the 20p recordings had sync issues, which forced me to re-edit the webinar by going back to the camera footage (recorded in-camera) and re-assembling the slides. This was not an efficient workflow.

These and other Flash limitations weren’t unique to Adobe Connect’s implementation. All attendees viewing Flash-based webinars have to maintain the latest version of Flash. Although Flash used to be ubiquitous, in 2018 we cannot assume that viewers tuning into our webinars will have Flash installed and enabled in their browser of choice. In fact, webinar producers need to assume that a percentage of their viewers have already uninstalled or blocked Adobe Flash within their browsers, both for security reasons and because it is no longer required in their day-to-day activities.



Posted in Blogs, Webcast Tagged with:

How Webinars and Online Courses Are Great for Business Carbon Footprints

For years now, people have been talking about how we are marching steadily toward a truly paperless office. Even in your own day-to-day life, you’ve likely witnessed several dramatic changes to how much paper you actually use. Maybe you’ve opted out of receiving printed statements from your bank and credit card, opting for digital statement delivered via e-mail instead. Maybe you use the app on your smartphone for discounts at the local store instead of printing out paper coupons. These little changes add up.

And one area where individuals and businesses alike can significantly reduce their carbon footprints is in the realm of online education. Some people have even gone so far as to assert that online courses can indeed help us save the world in truly amazing and profound ways. Now if imagine if the rest of the world caught up with this rising trend too.

Connect with Live Webinars

Consider some of the professional training seminars that are put on by a myriad of industries and organizations each and every year. For any given conference or event, you can expect hundreds or even thousands of people in attendance, many of which will be visiting from out of town. Whether they arrive by plane, train, bus or hovercraft, the carbon footprint can be significant. Imagine if there are international attendees flying in from overseas too.

With rapid advances in technology and the widespread availability of high-speed Internet, live webinars like those powered by ClickMeeting can be astronomically more efficient. Attendees (and presenters) can access the live video feed from nearly anywhere in the world and the live video provides the same kind of highly interactive environment as gathering around the same physical location.

Costs are minimal (and decidedly less than how much it would cost to fly halfway around the world for a lecture), as are technology requirements. Best of all, the live webinar can be easily recorded and archived for later retrieval and reference. This is great for presenters and students alike, and it’s something that is not normally available with traditional, in-classroom learning.



Posted in Webinars Tagged with:

How to Create Webinars That Close More Business

Webinars are not anything new. In fact, businesses have been doing them for years. That said, there are many ways to go about creating a successful webinar. After all, just because you launch a webinar does not guarantee its success.

Webinars take practice and a lot of trial and error to get just right. There are tools you must invest in, strategies for success and adjustments to be made based on the audience that attends your webinars.

In fact, my company has been working toward releasing its first webinar, and while it has been very exciting, it has not come without its fair share of work. Here is some of my best advice when it comes to creating a successful webinar.

1. Have a clear plan.

When it comes to webinars, anything is fair game. However, it is important you pinpoint exactly what you want to get out of your webinar. Approach it this way:

  • Determine your audience’s pain point.
  • Share your own experience and use the power of storytelling.
  • Show your audience the solution.
  • Reveal how your audience will benefit.
  • Make a sales pitch somewhere in between that is not overly promotional yet encourages action.

The entire goal of any webinar is to show your audience the value of what you have to offer and get them to buy into that.

By Syed Balkhi


Posted in Blogs, Webinars Tagged with:

10 Tips for Creating a Successful Video Marketing Strategy

If you haven’t jumped on the video marketing train yet, it isn’t too late. But if you miss it, there may be no trains after it for you to catch.

Of course, it isn’t enough just to create videos for the purpose of marketing. They have to be videos that successfully gain reach and engagement.

Want to become a video marketing expert?

No problem: check out our 10 Tips for creating a successful video marketing strategy right here, right now.

Video Marketing Tip #1: Video Content Schedule Consistency

Our social marketing expert Chris Parbey, Jr. told me that consistency is key in marketing.

Whether you are a company’s account, an influencer, or content creator, consistency is what separates the amateurs from the professionals. It also keeps people coming back to your account or page more reliably.

Chris also pointed out that so much of our lives involve decision making. We have to click on shows on Netflix or Hulu. Shows don’t just “turn on”.

If a user knows that you will post video content every week on Tuesday at 3 PM, they can “tune in”. Or they can know that, on Tuesdays, they always have something to look forward to: your video.

Not only does content consistency build your digital reputation with search engines, it also bolsters your audience relationship, too.

Video Marketing Tip #2: Don’t Be Afraid to “Do It Live”

Live streaming isn’t just for people who play the video game Fortnite these days.

Using Facebook LiveSnapchat, or Instagram to stream live is a critical video marketing tool.

You can not only gain engagement during the stream but after when you reshare the formerly live stream as a video.

This real-time interaction also increases brand transparency, relatability, and loyalty. It feels like users are getting a “sneak peek” or exclusive access.

The brand ColourPop used Snapchat for this to tease new products or collaborations. Of course, given recent changes to the platform, many brands focus on Instagram now.

Posted in Blogs, Video Stream Tagged with:
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