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8 Reasons Why Video Webinar is a Great Marketing Tool

Video Webinar are taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing or audio conferencing events

By Jomer Gregorio

video webinar

Many people today consider webinar as the next big thing in marketing since it offers real-time connectivity and interaction between the presenter or presenters plus guests and the audience that are interacting with them.

Here are the eight reasons why a webinar is a great marketing tool:

  1. Webinars are Convenient: On-demand webinars are quite convenient to have because at this point, everyone has an online connection and a means to access it. Chances are, many of your business colleagues, partners, and customers have Internet access as well. Conducting webinars allow you to connect with everyone around the world without having them to leave their home.
  1. Webinars Can Help with Your Promotions: If you want to promote your site or company with the help of webinars, then it’s all possible. Webinar presentations, even informational ones, can increase the exposure of your business or company altogether. It’s all thanks to the concept of webinar marketing that you can “weaponize” your webinar conferences in a promotional perspective in order to use it as an outlet to present your products and services to your audience at large. Since videos increase people’s understanding of your product or service by 74%, having a webinar with full video on demonstrating or explaining the virtues of your product through a presenter can have a huge impact on how people view what your company is providing, more so than simple advertising copy.
  1. Webinars Establish Your Credibility: By having a webinar, you’ll be able to give more credibility to your ideas. The simple act of putting on webinars will allow you, the people you’re talking to, and the people who are watching, to understand your concepts and establish agreements. You’re presenting and sharing ideas in a forum of like-minded people, building upon them and even widening your viewpoints of the world around you. Webinars are particularly effective in bringing people and their perspectives together. This allows for an evolution of ideas to come about, instead of it being stuck on an echo chamber in board meetings full of “yes” men. Everyone has a voice in a conference, including those watching it in the form of a sidebar comment box.
  1. Webinars Have Huge Applications on Training and Education: Webinar live streams and webcasts can include how-to videos that showcase training in various fields of study and concepts. It’s the sort of training that can be done online, broadcasted live and in real-time (plus archived for posterity), and offers immediate feedback from the viewer in question through real-time comments. Just as you can use webinars to increase understanding of your products and services as another form of web video, so too can you introduce concepts for the sake of educating the viewer. You can cover a wide range of topics plus do on-the-spot communications or even interactive evaluations on multiple viewers (instead of having one-on-one chats on programs like Skype).


Posted in Blogs, Webinars Tagged with: , , , ,

Producing and Hosting a Successful Webinar in 10 Simple Steps


According to a study from Content Marketing Institute and MarketingProfs, two-thirds of B2B marketers cite webinars and online events as the most effective method for generating leads and marketing to prospects and customers. Those in-person events can be very expensive, though. For a better balance between cost and results, webinars are your best bet.

But in order to get all the benefits of a webinar, first you have to produce it. And for many marketers, producing and hosting a live webinar looks like a daunting task.

However, it doesn’t have to be hard. There are a few simple steps you can take to make your event successful. First, pick a topic; find the right speakers; then set a date and time. Next, create a production schedule. (Get all the details on these beginning steps.)

Webinars aren’t overly complicated to produce, but having an organized, well-thought out production plan is absolutely essential to creating a flawless event. Here are 10 steps to help you get it done.

1. Review the schedule

You should go over the production schedule with your team every week to make sure your webinar planning is on track. Remember, your emails and other promotional campaigns included a specific date and time that you cannot miss. Make sure you have a Plan B in case a speaker gets sick or a producer has a family emergency.

By Rachel Rosin

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8 Things You Need To Host A High-Converting Webinar

Have you considered hosting a webinar as part of your lead generation and sales efforts? Webinars (short for ‘web-based seminars’) are simulcasted lectures that can reach a digital audience, in real time, from anywhere in the world. Think of it as a conference keynote that you can view from the comfort of your own desk. Sales webinars are a great way to explain complex ideas, walk users through new strategies and demonstrate the value of your company’s products for a highly engaged, live audience.

Follow these 8 steps to guarantee that your webinar hits the mark.

1) Choose a Topic that Resonates

When hosting a webinar, choose a topic that your core audience already has a strong interest in. You can consult customer surveys, your social media followers and the comments on your blog to identify a topic that your users are hungry to learn more about. The title of your webinar needs to immediately grab their attention and instill the desire to see more.

2) Design Your Webinar Presentation

Of course, if you plan to host a webinar, you need to create the visuals! Don’t settle for a bland, cookie cutter presentation. Instead, trust professional designers to develop unique slideshows and video for your webinar. Your presentation needs to make a lasting impression on your leads, and there are experts who know exactly how to make that happen.

3) Provide Something of Extra Value During The Webinar

Consider providing your audience with complimentary items on top of all the information.

4) Develop and Send a Promotional Email

The first step in having well-qualified leads register for your webinar is to invite them. Send your leads an email filled with pertinent information describing the value they’ll receive from the webinar and links or buttons to the registration page.

By Propoint

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Video Asset Management Systems: How to Choose the Right One

As the number of video assets has grown in all manner of organizations, so has the need to organize this content efficiently. Too often, stakeholders have a hard time finding the content they need—and when they can find it, it’s often not in the right format, or there are multiple versions with no indication of which is the final one approved for publication.

So how can an organization make sure that employees and others can access the video content they need, in the right format, and in the right version? How do you turn a library of digital files—or even video on tape—into a manageable, searchable, easily usable archive?

Online video platforms are one option, but more and more organizations are turning to asset management systems to wrangle a wide range of digital assets, including final produced content, individual production elements, and raw footage. Though these systems go by different names, their goal is the same: They provide management of digital assets over the asset’s entire lifecycle, and offer more metadata and tracking features than a typical online video platform, which emphasizes publishing.

Video asset management systems generally fall under three terms: digital asset management (DAM), media asset management (MAM), and production asset management (PAM). DAM, MAM, and PAM systems all do similar things. DAM systems come in a wide variety of flavors, and many are geared toward working with more static digital and print content. (Some don’t handle video at all.) MAM systems have more features around asset management, while PAM systems provide yet more tools for a production environment.

MAM systems and PAM systems provide a slightly broader type of functionality than do DAM systems. If you’re running a large professional video studio, PAM might work best for you. If you want to associate a lot of additional content with your archived video, or you are running a traditional television production studio, MAM may be what you need. Caveat emptor: A representative from one company says he would even change the name depending on who he was speaking to, so you may be best served by focusing on the features offered rather than getting hung up on the terminology. It all comes down to organization and access.

“Digital asset management is critical when you’re creating much more content deliberately. The system has to organize it so that people can find it,” says Sean Brown, SVP of Sonic Foundry. “Today people want to know that they can create custom metadata relationships relative to what they want.”

“Right now we have a DAM platform that’s quite well-developed and established,” says David Boyll, director, media technology solutions for Oracle Marketing Brand Creative. “It’s tightly integrated into our video hosting and publishing workflow. It also serves a self-service function within our enterprise in the areas of video, logos, icons, photography, and illustrations such as infographics.”

Simplicity is the key. “Part of our client’s scope is that they want to manage and maintain just one master file,” says Craig Bollig, senior DAM advisor for Widen Enterprises, which has a cloud-based solution called Media Collective.


We’ll start our look at asset management systems by examining how three enterprises are either using or planning to use them.

Symantec: Ease of Use Is Key

Many organizations have a DAM platform, but often those systems were designed for print and digital needs, but not rich media.

“A lot of the asset management systems out there that the rest of the organization uses won’t accept files as large as we create,” says Greg Posten, director, content strategy and storytelling and general manager for Symantec TV. Posten says Symantec uses three different DAM systems.

“All of those DAM [systems being used elsewhere at Symantec] won’t take a file bigger than about 1GB, so that’s always been an issue for us trying to find an asset management system that can work with the large files that we routinely deal with,” Posten says.

“We also wanted [it to do] things like transcoding, because when we want folks to be able to have access to those files, we don’t want them taking the big ProRes file,” Posten says. ”We use a piece of software called Cantemo. It does what we needed it to do in terms of dealing with large file formats. It was built from the ground up to deal with video so it has a very robust file format and metadata engine.”


Posten says that Symantec uses Cantemo for two purposes: first, storing edited program masters; and second, keeping track of production elements, such as opens, lower thirds, and b-roll.

“We had a whole feature list that we wanted, file size, file format, transcoding engine, ability to modify metadata, ability to save searches, and integrate eventually with our global directory services,” Posten says. “Now it’s used in the department only as our master repository. Within the next 6 months we’ll be rolling it out to the entire company or about 12,000 users. It’s all on premises.”

By Nadine Krefetz

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7 Tips for Hosting an Incredibly Profitable Webinar

The following are seven tips that you can follow to improve your webinar game and, hopefully, your bottom line.

1. Use great webinar software and equipment.

Webinars have come a long way in the past decade, and webinar software has continually improved to meet the growing demand. Great webinar software can handle the registration, reminder emails and follow-up emails and help you put on a smooth presentation.

2. Deliver incredible content.
Your webinar should be geared toward solving your customer’s problems and actually deliver on that goal.

3. Be energetic and likable.
When putting on a webinar, get yourself energized before it begins. Go run around the block or blast some “Eye Of The Tiger” if you need to, but pump yourself up and let your personality shine through.

4. Send out several reminders.
People are busy, and although they may have been excited to sign up, your webinar will likely be forgotten if you don’t send out reminders.

5. Don’t be afraid to sell.
If you’ve delivered incredible content to the webinar attendees, you should not be afraid to ask for something in return. Most likely you are not doing a webinar just for good will — you are hoping that a percentage of those attending will give you money for something you are offering. So ask them! Remember, if what you are selling will honestly help them, it would be a disservice not to encourage them to buy your product.

6. Use deadlines.
People are funny. We fret over every little purchase and seldom make a decision until the last minute. The same is true for the people on your webinars — they will wait until the last minute. If you don’t have a last minute, you won’t sell nearly as well, so create some urgency.

7. Focus on your funnel.
Finally, remember that the webinar is just part of the funnel. As I talked about recently in my post here on Entrepreneur, “Double Your Revenue Using This Simple, Time-Tested Technique,” optimizing every part of the funnel can create a drastic difference in your bottom line.

By Brandon Turner

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