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Three easy steps to get 4K HDR Streaming

To make your 4K TV look its best, you need 4K HDR content. It’s not just about resolution anymore, as HDR adds deeper colors, inky blacks and brighter highlights. Whether it’s the latest Netflix show or a remastered classic movie, HDR can help your entertainment become more involving and exciting.

While the easiest way to get content is to stream it, it’s not always just a matter of turning on the TV and watching a new show in ultrahigh quality. The steps below should be all you need to get your 4K HDR streaming up and running.

1) Streamer or apps

Your HDR TV likely has several apps you can use to stream 4K HDR content. Netflix is certainly the most ubiquitous, but other options include Amazon, Vudu and even YouTube.

If your TV doesn’t have all the options you want, then the best solution is an external media streamer. These inexpensive devices have far more streaming channels than a smart TV, though of course, not all of those have HDR. Check out our media streamer reviews for some of the best options, including our current favorite, the Roku Streaming Stick Plus.

2) Fast-enough internet

Even if you’ve been streaming for years, your internet might not be fast enough to handle 4K HDR. Netflix says you need a minimum of 25Mbps, while Vudu says you need at least 11Mbps. Ideally, you should have more than that, and according to SpeedTest, the average speed in the United States is 87Mbps.

It’s worth investigating though, especially if you haven’t checked in on your service in a while. Many providers upgrade their service, but older customers may get stuck at slower speeds while newer customers get faster connections for the same price. Check with your provider, you may be eligible for a free upgrade.





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7 Ways To Turn One Webinar Into Many Pieces Of Content

Whether you already have a library of webinars that’s waiting to be dusted off, or you still need to create your webinars from scratch, here are some effective ways to turn them into multiple kinds of content.

1. Convert Webinars Into Full-length Videos

Once your webinar has been completed, consider hosting it as a full-length video directly on your website. Simply add a title card at the beginning and an ending card at the close. Then make sure it’s accessible only in exchange for the viewers’ email addresses. This is an excellent way to offer valuable content while building your email list at the same time.

On the signup page to access your webinar video, you can also display a check box for visitors to select if they want to receive your newsletter or other emails as well. Just make sure to ask them first. You want to be known as a thought leader in your industry, not a spammer.

After the video of your webinar has been utilized to build your email list for a few months (or as long as you’d like,) you can then freely post the videos to YouTube or Vimeo.

2. Chop Your Webinars Into Short Clips For Marketing Messaging

Not many people have an hour to sit through an entire webinar without planning ahead of time. But people will certainly devote three or four minutes to a short video clip if it provides them with information they find valuable. This is where webinar chopping becomes beneficial.

Dividing your webinars into several three-minute segments will produce videos that are usable for many purposes. First, use them as thought-leadership clips for social media posts. If they touch on sought-after topics in your industry, and if they’re presented in a way that grabs attention, they’ll most likely be shared by your audience.

You can also use these short video clips in email campaigns. They can be excellent tools for lead generation or lead nurturing, and you can incorporate them into email drip campaigns. Further, consider using them as added bits of value in your monthly newsletters.

3. Create Several Blog Posts Based Off Your Webinars

It’s never easy to fill your content calendar with relevant blog topics. But companies who produce frequent webinars have a much easier time with this challenge.

Smart marketers turn subsections of their webinars into several meaningful blog posts. The parts of the webinar that garner a significant amount of questions and interactions make for excellent blogging material. Get creative and try to come up with three or four blog post ideas with every webinar you create.

If your writing team is strapped for time, the presenter of your webinar might be willing to write a post or two based the most well-received webinar sections. He or she could then submit the posts as a guest blogger on your blog.

Ask the presenter up front about this blogging arrangement. Such guest posts could add to the presenter’s personal brand and authority on the topic, so they might be happy to do it.

By Jordan Kasteler


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How a Startup’s Successful Webinar Series Got Them Noticed

From our spring success, we have launched two new webinar series this fall and have had a good level of engagement. We’ve learned that if we offer something, it helps to build sign-ups prior to the webinar. By offering professional development certificates to the attendees at our live recordings, they have more incentive to join us live.

We have also experimented with different topics: This fall we focused more on our amazing teacher users, to share their best practices and innovative teaching strategies. One of our most recent popular webinars was around how teachers can get their students started on creating their own podcasts in class.

Again, this draws on my expertise as a field reporter for NPR for many years and doesn’t directly relate to Listenwise Premium. But as project-based learning grows in popularity, many teachers using Listenwise want to take the next logical steps and help their students create great audio stories. We walk them through how to do it in the podcast webinar.

We’ve learned a lot in this process and are still trying to figure out the topics that our listeners want to learn about. As we are learning, this amazing webinar engagement had also confirmed our belief that teachers always want to learn more as well, and if given the right topic and a flexible opportunity, such as a webinar, they are eager to sign up.

By Monica Brady-Myerov


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Live Streaming as A Way to Establish Your Brand On Social Media

A Few Facts That Show Why Live Streaming is So Important

Twitch, one of the largest streaming platforms, has more than 10 million daily users. This fact alone speaks volumes about the sheer size of the live streaming market and the staggering numbers of people that can be reached in this way. Furthermore, 80% of customers would rather watch a live stream video than read a post from a brand.

These numbers show that by missing out on live streaming market companies are shutting themselves out from an industry that could be worth over $70 billion, by 2021 . Statistics have also shown that live videos are watched three times longer than the conventional ones, which clearly demonstrates that live streaming generates better user engagement .

What Do Brands Gain From Live Streaming?

Marketing campaigns that follow a certain formula only take you so far, but in order to really reach out to people, you need to tell them something that clearly speaks to them. Live streaming will help you do just that because you’ll deliver an authentic and unique content to your potential clients and by doing so you’ll be able to extend your reach.

Furthermore, live stream videos enable viewers to comment and share their opinions which is another reason they are an invaluable resource of valuable information brands can use in their online marketing campaigns.


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How live streaming video is transforming internal communications

Live streaming video has the power to convey messages faster and more effectively than any other communications tool – and not just to your customers or external audiences.

The use of live video – in conjunction with on-demand video – has, for many top companies, already become a day-to-day, critical-business necessity for internal communications, collaboration and workforce development.

So, how exactly are enterprises using live video streaming to communicate with their internal stakeholders – from employees to investors?

1Internal communications
Internal corporate communication is critical to disseminating the information employees need in order to get things done. Beyond this, it’s essential for building relationships and trust, and maintaining corporate culture.

How does live streaming fit into this? Live streaming an ‘all-hands meeting’, for example, enables top executives to engage in two-way communication with employees in an authentic, human way. They can reach every employee no matter where they’re located – at headquarters, on the road, or in remote locations around the globe.

Live video enables dispersed teams to collaborate and share information in a cost-effective way, leading to higher engagement and a better understanding of the ‘big picture’. Dunkin’ Brands are a great example of this. They use live streaming to bridge the gap between their corporate HQ and remote employees, and to keep employees up to date with the latest company news and developments.

2. External relationships
Investor relations teams are using live video to stream shareholder meetings, which means more investors can participate and the company can save money on travel. Videos are also being created as a companion to earnings reports to share results and interpret complex issues in a succinct way.

In 2016, Warren Buffet, CEO of Berkshire Hathaway, allowed his company’s annual shareholder meeting – dubbed “Woodstock for Capitalists” – to be live streamed for the first time. The meeting was previously only open to Berkshire investors, but when shown on Yahoo Finance, 17 million people tuned in for (at least part of) the meeting. This far exceeded the total attendance of the previous 51 years combined.

For franchised companies, live and on-demand video bridges the geographic gap between corporate staff and franchise owners around the world. Video not only communicates key business messages and complex information to field-based employees, but ensures that all franchises implement programmes and products consistently so a strong brand image is maintained, and product quality isn’t compromised.


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