The amount of available live video streams on the internet increases drastically every day. As more marketers and broadcasters find it to be a useful medium, more of them are adopting live streaming into their business strategies. As with most marketing initiatives, broadcasting live video is an exposure play, content creators want the most possible eyes on their content. But in today’s day and age, one must get the viewer’s attention within the first few seconds of viewing.
Video consistently performs better than other kinds of digital ad media online, but it’s still important to stand out from other marketers breaking into the live video game.
Here are some tips and tricks for making sure you create a live video stream that a viewer must see.
1- If you have the budget, consider using a video streaming platform
You can spend next to nothing to live stream from your phone, or use a video streaming platform that will ensure a high performance and high quality stream. To go further, you can hire an event production company focusing on live streaming. Usually these companies are using video streaming platforms themselves. Some specialize in fashion, others in tech, music festivals, or company webinars. So, which is best for you? Well, that depends on budget.
2- Build FOMO with your live content
People gravitate to a live experience. The fact that a video is live and will end at some point already contributes to viewers’ fear of missing out, so make sure your video’s frame or background clearly indicates that the stream is live. A countdown to the end can increase this effect even more.
If you want to stand out from other live content, there are some additional steps you can take as well. Make sure your content provides the viewer with an incentive to stay in your audience. By placing special announcements or giveaways at the end of a live stream, the viewer’s F.O.M.O will hopefully force them to stay until you close the proverbial curtain (of course, be sure you’ve made it clear that this is what you plan on doing so people know they have something to wait for).
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