Customization, mobile compatibility, and marketing features are just a few of the checkboxes to tick off.
By Jan Ozer
Viewed from a distance, most webcast providers look pretty similar; they all let you create a registration page, collect contact info for your registrants, and serve attendees a diet of PowerPoint and talking-head video, spiced with quizzes, surveys, and other interactions. They all offer analytics telling you who watched and for how long.
Truth be told, most platforms suffice for lowest-common-denominator webcasts when the most important thing is to keep costs low. But what about a high-level internal webcast to corporate offices around the globe, or a critical presentation to external partners? What if webinars are a critical element of moving prospects to the next step of the marketing cycle? In these cases and many others, you might have to dig beneath the surface to identify the best platform for the job. Here are some questions to help you get started.
All major services can deliver PowerPoint slides and talking-head video, but the video quality varies. For example, for some webinars, such as an all-hands meeting, or a webcast of a live conference, you may want to broadcast fullscreen video, a problem for services that accept only webcam video.
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