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What can video conferencing do for your company?

There’s no denying that the Internet has changed the world for good. From work to shopping to chatting with friends, everything we do is affected by our connection to the World Wide Web, and business communication is no different.

video conferencing

Not too long ago, video conferencing was just a clunky novelty – phone calls with pictures – but fast moving improvements in tech and software design have made it a powerful tool in business and commerce. Companies large and small are adapting video conferencing as part of their day to day operations: thirty-two percent of organizations surveyed by the Aberdeen Group in 2013 planned to add it to their arsenal in the next year. What can video conferencing do for your company?

1. Hiring and Talent Acquisition

Even when video conferencing was still new to the scene, one particular group of business professionals welcomed it with open arms: human resources. According to Redshift Research’srecent study, the majority of HR professionals named video calls as their preferred method of communication, beating out phone calls and even email.

2. Employee Training

Onboarding new employees is always a challenge, putting stress both on them and the company. Most companies have to relocate new employees or fly a trainer out to remote locations, or subject their new employees to long strings of training videos. The traditional choices have serious drawbacks: either costly and stressful travel or ineffective, non-interactive videos.

3. Product Demos

Your product and your sales are only as good as your visibility. When it comes to marketing, the internet is both a blessing and a curse. The potential for visibility is enormous…and so is the competition. The traditional methods both have their drawbacks. Live product demos are interactive and engaging, but they have a limited scope and only reach a small audience. Internet videos can reach a huge audience, but pre-recorded demos have to fight to keep an audience’s attention, without the boost of interactivity.

4. Easier Collaboration, Happier Employees

Video conferencing offer a wide range of benefits not just to the company but to its employees…and the company will see the benefits of a happy workforce! The traditional workplace is on its way out as dispersed teams and worldwide collaboration become more common, and commuting becomes more expensive.

Read More at www.onrec.com

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