Most people are busy, and leisure time is in short supply. So if your webinar topic is boring as bat’s piss, they’ll chill out with funny cat videos on YouTube instead.
To get your readers to watch, you must wow them with a topic that’s as satisfying as placing the final piece in a puzzle.
But how to pick the right topic?
Hidden in your blog are two sources of fail-safe webinar topics: your list of popular posts, and the list of keywords that lead readers to your site.
Take a look at your ten most popular posts and think about repurposing them as a webinar.
For example, on my blog WritetoDone.com, three of the ten most popular posts are hot contenders for webinars, How to Write Better: 7 Instant Fixes, 201 Ways to Arouse Your Creativity, and How to Finish What You Start: A Five-Step Plan for Writers.
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