Most people are busy, and leisure time is in short supply. So if your webinar topic is boring as bat’s piss, they’ll chill out with funny cat videos on YouTube instead.
To get your readers to watch, you must wow them with a topic that’s as satisfying as placing the final piece in a puzzle.
But how to pick the right topic?
Hidden in your blog are two sources of fail-safe webinar topics: your list of popular posts, and the list of keywords that lead readers to your site.
Take a look at your ten most popular posts and think about repurposing them as a webinar.
For example, on my blog WritetoDone.com, three of the ten most popular posts are hot contenders for webinars, How to Write Better: 7 Instant Fixes, 201 Ways to Arouse Your Creativity, and How to Finish What You Start: A Five-Step Plan for Writers.
I’m sure you can imagine how these topics would lend themselves as content for a webinar. In fact, 201 Ways to Arouse your Creativity could be transformed into a whole series of webinars!
A webinar is an opportunity to drill down into the topic of a popular post. It’s your chance to expand what you wrote, give detailed suggestions, offer examples, and discuss questions.
The second source of content for success-prone webinars are the keywords people use to find your blog. If you have Jetpack installed, you can find them in the Site Stats section, or you can look in Google Analytics (under Acquisition > Keywords > Organic).
For example, the following keywords brought readers to Write to Done on a recent day:
Things to write about
Sexs (yes, written like that!)
How to write better
How to be a writer
… And the list goes on and on.
Apart from the second keyword [YIKES], all the others would be great starting points for creating webinar content.
By Mary Jaksch
Read more at smartblogger.com