Online video usage is growing at an exponential rate, and it shows no signs of slowing down.
According to HighQ, online video makes up 50% of all traffic from mobile devices, and 78% of people watch videos on the web every week.
Aside from releasing pre-recorded video content, you should also tap into the power of live video for your marketing campaigns. Live video brings you face to face with your customers and lets you forge a deeper connection with them.
The following are four methods and platforms you can use to create and sustain these meaningful relationships with your audience members.
Host a live Q and A with influencers
Your audience has questions about certain niches. To answer them, you can host a live Q and A with influencers in your niche. Not only will you audience want to connect with influencers, but these influencers will share the video with their audiences as well and increase your reach.
For this purpose, try Blyve, which allows you to have Q and As with more than 1000 people. It comes with moderation, so you can immediately ban any problem users, and you can add questions and content from Twitter, Instagram, YouTube, and other social media sites to your live event.
As a marketer, one of your main objectives should be to produce informative content for your audience. An excellent way to engage and educate them at the same time is to host a webinar in which you teach your audience something new.
You can host a webinar on a platform like ClickMeeting, which allows you to brand your video page, include moderated and private chats, and share your screen. In your webinar, don’t be overly promotional. Teach your audience about a topic they’d be interested in and not about one of your products. They don’t want to be sold to; they want to learn something interesting.
Hold a live video podcast session
If you already host a podcast or you’d like to start one as part of your marketing initiatives, integrate live video as well. By doing this, you can show a glimpse as to what goes on at your company and humanise it for your listeners and viewers.
A top-of-the-line live video service is UStream Demand, which is built for marketers. It collects leads and exports them to your database, and can even promote your live feed using its LiveAd function. LiveAds can be live or recorded video that appear within standard display ad units and encourage people to click on the video.