The following are four key ways to capitalize on the success of your event and continue to interact with your audience long after the webinar itself has taken place.
1. Encourage Audience Members to Discuss Your Webinar
You likely put a lot of work in creating and getting ready for your webinar. Once the event is over, it may seem like it was awfully short, considering the time investment. However, you can continue to see returns on that investment if you simply extend the conversation and engage users after your webinar.
This means you’ll want to try and keep your audience talking about the event, the topics introduced, and your company or website well after the webinar ends. There are plenty of ways to do this, including:
- Incorporate questions and/or calls to action at the end of your webinar itself, or send them out in a follow-up email to subscribers. Ask people to share their thoughts about the talk, and give them some practical next steps (such as signing up to your website or another upcoming event).
- Encourage conversation on social media. You can do this by posting about the webinar on your own accounts, and responding to viewers who are talking about it.
- Find a dedicated place for your audience to continue discussing the webinar, such as by directing them to a forum or discussion board.
2. Make Your Webinar Available After the Event
Another way to engage users after your webinar is to make the video available after the fact. This way, people can continue to watch and respond to it indefinitely. As long as new viewers can find your webinar, you’ll be able to promote discussion and solicit feedback.
If you decide to go down this route, you’ll need to decide who will get access to the recorded webinar. You could make it available to anyone by posting it on your website or a video sharing site such as YouTube. This gives your webinar maximum reach, and increases the chance that people will see it who aren’t already a part of your audience.
Alternately, you could restrict access to website or email subscribers, or even put the video behind a paywall. With this approach, you make the webinar exclusive content and encourage people who want to watch it to convert. Both methods have their clear pros and cons, so what you choose will depend on your unique circumstances.
By John Hughes
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