Here are a few cool methods to promote your webinar…
First, always start with the easiest, which is to send out an email to your subscribers. A majority of webinars I attend will be marketed through emails and subscribers are already loyal readers so they’ll most likely register. Remember, subscribers and customers are different and a subscriber is NOT a customer until they purchase for your product or service. Next, don’t forget to promote your webinar through content posted on your blog. For example, if you’re publishing content on your blog then it’s important to have clear indication of an upcoming webinar. This method is great for existing readers and new visitors arriving. Implement a clear “call-to-action” within the content, asking them to register.
Another cool way to promote your webinar is networking it out. If you’ve been in the industry for a while, you’ve built a network of influential people within your niche. Ask them to help out and offer them a referral bonus for anyone who joins and purchases through their link. It’s a great strategy to use, especially if you haven’t hosted a webinar before and need the initial push. Once you’ve completed your first webinar, you’ll have registration email addresses you can use to market the next time you host a webinar.
One great way to convert attendees into actual buyers is to have a quick question & answer session. You’re going to have people from all over who might have trouble understanding some of the elements of the product you’re selling. However, a majority will simply need clarification before investing money into your product. Remember, the best way to convert visitors into buyers is to showcase the initial problem, then solution and further benefits. People love to use products that simplify a common problem.
Be very genuine in your approach and always run a follow-up session afterward. It might even help to have a form where people can schedule a follow-up one-on-one session that you can use to address questions and create the conversion. The main thing to keep in mind is to always help the visitor and put yourself in their shoes, looking for elements that will help make them feel more comfortable.
By Rizvan Ullah
Read more at www.johnchow.com