Online learning is having a golden moment. Institutions like Khan Academy and Linda.com base their entire business model around online classes.
Business people are tuning in, too: 75% of executives watch work-related videos on business websites at least once a week, according to Insivia. And “98% of all organizations will include video in their digital learning strategies in 2016,” according to eLearning Industry.
You don’t have to create an entire curriculum or online college to get in this game. If you’re already creating blog content or white papers, you can turn those into a successful webinar.
I’ve attended and managed many webinars over the years and have learned a lot. I don’t have all the answers, but I do have a lot of questions that can help you discover if webinars are a channel for you to add to your marketing mix.
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