Easy Steps to Boost Online Video Webinar Attendance
We’re constantly being pulled in a dozen different directions, bombarded with industry news and marketing messages, when all we really want is something that will help us get our jobs done faster and smarter. In such a busy and noisy marketing world, how can you make sure people take the time to come to your webinars? The answer is deceptively simple: your webinars need to be relevant, informative, and most of all, convenient. Here are a few easy tips to get you started:
1. Make The Title Pop
Think about the last webinar you attended. With all the invites that pour into your inbox, why did you not only register for but also attend that particular one? Chances are, you signed up because the title spoke to you. If the title of a webinar promises to deliver information you need or actionable advice, you are much more likely to register and attend.
Keep that in mind when you’re naming your own webinars. Craft a title that directly addresses a common pain point and lets people know that they’ll walk away with tips they can immediately put into action. Webinar titles like “10 Secrets for Creating Great Webinar Content” or “5 Signs Your Webinars are Falling Short” tell people exactly what they can expect. And that translates into more people attending your event.
2. Get More From Your Registration Page
Too often, marketers think of the webinar registration page as nothing more than an abstract and a form fill. But if you don’t take your reg page seriously, why should your fans?
Make sure you have calendar links on your registration page so it’s easy for people to add the webinar to their calendars. This gives them an easy and fast way for them to block out the time in their work calendars so no one books a meeting at the same time as your webinar. You wouldn’t agree to a professional development meeting and not add it to your calendar — treat your webinars the same. Adding buttons that automatically drop the webinar on someone’s Outlook or Google calendar is a quick and easy way to help ensure they attend.
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