The cloud encoding specialist takes on the challenges of live streaming video with assistance from Harmonic and Zixi.
By Troy Dreier
Cloud encoding company Encoding.com announced today that it now offers live video transcoding, a feature powered by Harmonic technology. Customers are able to access live and on-demand cloud encoding via a single API.
Encoding.com chose to partner since Harmonic knows how to meet the demands for reliability, quality, and efficiency that live producers require, says Gregg Heil, Encoding.com’s CEO.
For Encoding.com, getting live video right meant meeting a different set of challenges than it was used to.
“File-based workflows, in comparison to linear video, are much more complicated because of having to manage the variety in video formats, adaptive bitrate and DRM packages, wide fluctuations in compute capacity, multiple ingest and distribution points, and so on,” says Jeff Malkin, president of Encoding.com. “The challenges with live encoding workflows are operational in nature: ensuring that the live stream remains active, minimizing buffering and packet loss, and ensuring there are hot-swappable redundancies in place should any issues arise. By partnering with Harmonic, our customers are assured that the video quality will be fantastic, so Encoding.com can focus on what we do best which is automating workflows at scale.”
Read more at www.streamingmedia.com