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Everything You Need to Know About Running a Webinar (And Then Some)


A few months ago, I held a Yabbly AMA about how and why we use webinars here at Mention. For the uninitiated, webinars are online seminars or master classes designed to educate around a clear and concise topic.

Generally around 30-40 minutes, these live events are a fantastic way to demo a product, show off a new feature, offer tips, hacks, or best practices, and perhaps most powerfully: to introduce yourself — your actual self — to customers.

I have to say, I was surprised by all the interest on Yabbly. The AMA had almost 9,000 views and generated a lot of great activity. Clearly this is a topic that a lot of people are interested in.

Part of that has to do with the unique barriers to entry that a webinar has. On the one hand, they seem conceptually easy. On the other, when you start thinking about what webinar platform to use (none two are alike), how to publicize the event, what content to share, etc., it quickly becomes clear that webinars are a lot like live theater: they take a crazy amount of planning and execution to pull off without a hitch.

“Webinars are a lot like live theater: they take a crazy amount of planning.”

We’ve actually shared a few webinar pointers before, but I thought it was time to organize all of our ideas in one place. Here’s everything you ever wanted to know (and then some) about running a successful webinar.


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