Taking selfies is out. Live-streaming is the new way to express yourself and show the world what’s going on in your life. Using a smartphone or tablet, you can broadcast to your friends, family, business associates and fans in real time over the Internet.
Facebook Live launched last year with a myriad of paid publishers and public figures that live-stream news, parties, shows and more. In April, Facebook opened Live to all of its 1.7 billion users, but only a small number of them are using it. Maybe they don’t know how, or maybe they don’t see a need for it (or somewhere in between), but Facebook Live is a great way for us to get others in tune with our lives.
I live-stream portions of my national radio show on Facebook. It’s been a great way to expand my show’s reach, and I regularly receive comments about some things I never imagined.
Because my longtime and new listeners can see the studios, most are surprised that a network radio show is broadcast using a 10-camera television production set. You see, we webcast the show long before Facebook Live. Click here to watch some of my Facebook Live archives.
Think about how you might use this free Facebook feature. Show those who can’t attend a get-together what they are missing. Express your opinion on anything. That’s what the “Chewbacca Mom” did with a Star Wars mask last May, and she laughed her way to a reported $420,000 worth of gifts and an appearance on James Corden’s late night talk show.
By Kim Komando
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