Facebook announced the addition of video ad serving capabilities to its Atlas advertising platform, along with two new measurement tools.
By David Cohen
We’re also announcing video ad serving, which makes it easier to tell vivid brand stories to real people and measure value across devices, all within the Atlas platform. The rapid growth of digital video, combined with evolving consumption habits across devices, makes this one of the most valuable formats in a marketer’s toolkit.
Jakubowski also detailed two new measurement tools from Atlas:
- Offline Actions: This tool ties offline sales to online ad spend.
- Path to Conversion: On a similar note, this tool helps provide insight into the multiple devices that users see ads on before pulling the trigger on a purchase.
Advertisers who measure their ads with Atlas can now upload their point-of-sale data and understand within minutes if their online ads are influencing offline purchases.
Read More at www.adweek.com