Everyone loves attending webinars, right? They provide you with all the education from a conference session without having to leave your desk or change out of your pajamas. But for many marketers, webinars are a one-trick pony: running the webinar program, getting the leads, following up on questions, and then you’re done. Right? Not exactly.
As more webinar platforms offer users the ability to download a recorded version of the webinar, marketers are realizing that webinars are an excellent evergreen asset. I can attest—unless the product we’re talking about is obsolete or the concepts we’re discussing are outdated, we offer our recorded webinars indefinitely at Vidyard, and we reap the lead generation benefits!
Webinar recordings offer a really great benefit that many marketers overlook: They extend the lifespan of your content for as long as you want to promote it. Webinars take planning, and you promote the heck out of them to build your live audience. Continue to do that with the recording! You can even ask for the same lead information: name, email, job title, and anything else.
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