HOW DO YOU PLAN A LIVE VIDEO WEBINAR?
You can’t plan your live video webinar without thinking about the content you’re going to discuss. This content will inform your theme. When you’re planning your webinars, you want to make sure your customer is always the focus of your content. How can you answer their questions or make their lives easier? Put yourself in the shoes of the viewer. How is their online video experience going to look? This will dictate not only how you present content but set up your shots.
For Livestream Learn, we start by creating an outline of each show. We then share it with Production to make sure everyone is on the same page. As the date approaches, we finalize details, rehearse, and then coordinate again with the tech team to orchestrate the run of show. The day before the show we do a table rehearsal. The day of, we do a full tech rehearsal and actual rehearsal with all crew and talent.
HOW DO YOU BUILD AN AUDIENCE FOR YOUR WEBINAR?
Remember that just because you create video content doesn’t mean people will watch it. Your webinar needs a distribution strategy – through email, social media, or your blog or website. It also helps to have a landing page you can direct your audience to.
For Livestream Learn we create a landing page for each episode. Then we email people who have previously RSVP’d or recently subscribed to our mailing list to invite them to the webinar. That invite takes them to a landing page to RSVP. We follow up with an event reminder the day of and a recap the following day.
By AMBER VAN MOESSNER
Read more at blog.livestream.com