When it comes to OTT video delivery, there seem to be several streams of thought on the best way to approach it.
One approach is what’s often referred to as the “bread and butter” approach, where an online video platform or over-the-top (OTT) service provider offers up a basic video-on-demand (VOD) service in a semi-custom, white-label wrapper.
Another approach is to offer next-generation formats, including the most-talked-about video formats and services to attract the attention of marquee clients (or at least those bleeding-edge clients that want to push the streaming envelope).
The latter group will be most interested in a new infographic from Unisphere Research and Streaming Media titled “Next-Gen Video Formats.” (Click the infographic at the bottom of this article to download a full-size PDF.)
Sponsored by Level 3 Communications, the infographic presents insights into three major video format trends that OTT decision makers are exploring today: virtual reality video streaming (VR video), market adoption of 4K displays and streaming delivery, and 1080p content delivered in high-dynamic-range (HDR) and displayed at high frame rates (HFR). The full research report is available for download.
By Tim Siglin
Read more at www.streamingmedia.com