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When Using Video Webinars
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How to make webinars valuable marketing tools


If you’re looking for a way to differentiate your marketing efforts and create exceptional content that delivers lasting value in 2016, then webinars should be at the top of your list.

However, don’t launch a webinar without a specific plan of attack. You need to make sure you know exactly what you’re doing.

The Value of Webinars

When companies first began investing in online marketing, it was so new that there was little focus on quality. Instead, everyone was simply trying to learn the ropes and — for lack of a better term — manipulate the system in ways that would help them achieve visibility and garner traffic. This is why keyword stuffing, short 250-word articles and spammy ads were so pervasive in the early days of the internet.

Over time, online marketing has become a much more refined science. There’s a demand in the marketplace for highly personal and relevant content. Want to create content that satisfies this need? Webinars are a great place to start for the following reasons:

  • Convenient. Webinars are valuable because they can be conducted from anywhere and target anyone (assuming they have an internet connection). Whereas a conference, event or class must be held from a specific classroom, webinars have a much wider reach.
  • Educational. What better way to educate your consumers and target customers about a specific issue, pain point, product or service than by directly teaching them information they need to know. Someone is going to tell your story — why not do it yourself by controlling the flow of information?


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