Who doesn’t love a good webinar? All of the benefits of a conference panel or training session with the added satisfaction of being able to watch along from the office, or from home in your PJs and bunny slippers.
Webinars are a powerful, inexpensive way to connect with your target audience and they have all of the four major food groups of great content – real-time, measurable, engaging, and most importantly, re-useable. On top of that, you’re able to collect lead data from the minute people register! According to ON24, 5.8 million people registered for webinars last year and at least some of those folks are your potential buyers, so it’s time you control that conversation before your competitors do!
In this post, I want to break down my webinar best practices from running several of these babies, and attending hundreds more. Not all webinars are created equal, and if you want to set your next one apart, here’s how:
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