Online Video has been marked in the world of digital today, find out how online video performance can affect viewers behavior
The increasing demand of digital experience delivery has made online video an important element to many business strategies. According to Forrester’s report on CDN platforms and digital performance services, more than half of the digital firms surveyed believe that videos will cause more disruption to their industry.
Akamai conducted its first ever large scale scientific study on maximizing audience engagement. This report helps companies to understand how online video performance impacts audience behavior such as:
- How longer start-up delays make viewers to abandon a video?
- How re-buffering delays cause viewers to watch less video?
- How video failures make a user less likely to return to a site?