According to a study from Content Marketing Institute and MarketingProfs, two-thirds of B2B marketers cite webinars and online events as the most effective method for generating leads and marketing to prospects and customers. Those in-person events can be very expensive, though. For a better balance between cost and results, webinars are your best bet.
But in order to get all the benefits of a webinar, first you have to produce it. And for many marketers, producing and hosting a live webinar looks like a daunting task.
However, it doesn’t have to be hard. There are a few simple steps you can take to make your event successful. First, pick a topic; find the right speakers; then set a date and time. Next, create a production schedule. (Get all the details on these beginning steps.)
Webinars aren’t overly complicated to produce, but having an organized, well-thought out production plan is absolutely essential to creating a flawless event. Here are 10 steps to help you get it done.
1. Review the schedule
You should go over the production schedule with your team every week to make sure your webinar planning is on track. Remember, your emails and other promotional campaigns included a specific date and time that you cannot miss. Make sure you have a Plan B in case a speaker gets sick or a producer has a family emergency.
By Rachel Rosin