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How to Promote Your Webinar With an Email Campaign

Before you can start promoting your webinar via email, you’ll need to pick the perfect tool to do it with. Then you’ll want to set up an autoresponder to take care of the process for you, so you can focus on other pressing matters. In the past, we’ve discussed how to implement this feature with both MailChimp and AWeber. Either platform is a solid choice, so feel free to go with whichever best suits your needs.

1. Craft Effective Headlines

Headlines are of particular importance in an email campaign. After all, they need to be compelling enough to make readers want to open the emails, while still remaining informative. This can be a tricky balance to strike, but the results are well worth it. The more people who open your emails, the better your chances are of convincing them to make room in their schedules to participate in your webinar.

2. Create a Sense of Urgency

One of the most useful sales techniques you can use is to build a sense of urgency around your product. Tell people they only have a limited amount of time do something before your offer goes away, and they may just throw caution to the wind.

Setting a deadline, for example, is an excellent way to nudge people into making a decision – will they convert, or let an opportunity pass them by? That sense of urgency can be a powerful motivator, as long as you’re promoting something that can be truly beneficial to your users. In this case, that would be your webinar.

3. Include Testimonials

Compelling headlines and a sense of urgency may be powerful motivators, but they often can’t compare to real testimonials. These are particularly important nowadays, since most people tend to conduct research online before making a purchasing decision. In this case, your webinar is the product you’re marketing, and testimonials are a great way to boost your conversions. Plus, if you can convince past webinar attendees or clients to speak highly about you, chances are you’re doing something right. That bodes well for your webinar’s success.

4. Schedule Emails Well Ahead of Your Webinar

We’ve covered several key strategies so far, but we haven’t yet talked about the timing of your emails. At this point, you may be wondering how far in advance you should schedule your webinar to implement our techniques. Making sure you have enough time to promote your webinar is crucial.

5. Include Compelling Calls-to-Action

The last step to a successful email campaign is to include a compelling Call to Action (CTA) in your messages. We’ve talked a lot about CTAs in the past, but it’s important to remember – if you want someone to convert, you should ask them to. That’s what CTAs are for, and you’ll want to use them throughout your campaign to remind users to attend your webinar.



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