Webinars are one of the best ways to convert users to your products and services. However, they’re only as successful as the number of people that show up for them. It means you’re going to need to roll up your sleeves and promote your webinar if you want to see some serious results.
Using video to get the word out about your webinar can prove quite effective. After all, nothing says prepared like a well-executed promotional video. In this article, we’re going to talk more about why video is a great medium to promote your webinar, then walk you through four steps to help you pull it off. Let’s get started!
Why You Should Use Video to Promote Your Webinar
On the whole, a promotional video is focused on marketing your services and products. In most cases, they tend to be rather short, but they still offer a great opportunity for people to see you or just hear about what your offer is directly. In short, they’re ideal for offering a sneak peek at your webinar.
Even if you’ve never recorded a video before, you should consider giving it a shot for your webinar. Let’s talk about three of the reasons why the medium works:
- Some people prefer to watch videos over reading. A lot of people limit their marketing efforts to the written medium. That isn’t necessarily bad, but it may drive away a section of users who prefer to digest content through video.
- It can make your event look more professional. Going through the effort of putting together a promotional video can help make you seem more prepared. Plus, as long as the video is good, you could get more attendees!
- You can use it alongside other marketing methods. There’s no reason to limit yourself a single marketing channel. In fact, it makes sense to get the word out about your event through as many methods as possible, such as video, social media, and email.
By John Hughes
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