It’s one thing for your audience to read an interesting guide, it’s another for them to hear the information live from the person who created it. That’s why webinars can be so useful in building your business: they help potential customers get to know you and your expertise, fostering long-term relationships between them and your brand.
The mechanics of a successful webinar include:
Use top-notch technology that works
There’s nothing worse than the feed cutting out or the audio going haywire in the middle of an important presentation. Test webinar providers until you find one you’re comfortable will work when you need it to.
Send out strategic invitations and reminders
When is the best time to start promoting your webinar? Consider a time that’s not too far in advance (don’t want guests to forget) but gives you enough time to build a big enough audience and promote it to as many people as possible. Approximately 2-4 weeks may be a good idea, but it depends on the content of your webinar and who you are trying to reach. If appropriate, ask your attendees to invite their friends and colleagues too.
Prepare an engaging presentation – and practice it
Consider what you can add to your presentation to make it memorable and interesting. What out-of-the-box ideas can you come up with? How can you frame your topic with personal stories and anecdotes to make it come alive? Make sure you’re concise enough to keep the presentation moving while still including the pertinent information. You can always offer to answer questions at the end or after the webinar.
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