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The 6 Easiest Video Editing Tools for Small Business Marketers

To help you create compelling videos, these are the 5 of the best video production apps available for amateur video producers, as well as 1 beginner-friendly video editor for Macs.

1. Nutshell


Quick Introduction

Snap 3 pictures. Add captions. Choose graphics. 

Nutshell creates fun mini-movies for you in seconds using just these few elements.

For your mini-movie, Nutshell will even create an audio track for you using the sounds that were captured when the three photos were snapped.

  • Compatible with iPhone, iPad, and iPod Touch: iOS 8.0+
  • Pricing: free (with Nutshell branding added to the video)
  • Additional paid features: None

2. Magisto

magisto app summary

Quick Introduction

Fully automated video editing app

Magisto makes it easy to transform photos and videos into edited movies, complete with music and effects, in minutes.

  • Compatible with iPad, iPhone, iPod Touch (iOS 7.0+), Android (compatibility varies by device), Windows (versions 7+), and an online version available here
  • Pricing: Free to try, downloads cost 99 cents
  • Additional paid features: Unlimited cloud storage, longer movies, upload 30 or more clips/photos into a video,

3. Animoto

animoto video app

Quick Introduction

Automated video editing app

Animoto simplifies video editing by limiting the number of customization options and making most of the editing decisions for you.

Animoto is my favorite of the automated video editing apps on this list as a result of the easy process and the impressive results.

  • Compatible with iPad, iPhone, iPod Touch (iOS 7.0+), Android (version 2.2+), and an  online version. Animoto also offers a plug-in for Lightroom so you can export your photos directly into Animoto.
  • Pricing: Free to try, with plans starting at $9.99/month
  • Additional paid features: HD videos, longer videos, video downloads, cloud storage, more photos and videos to upload

4. Videoshop


Quick Introduction

A Beginner-Friendly Video Editor

Videoshop lets you create movies inside a relatively user-friendly interface without restricting you to a template format.

Compared to Magisto, Nutshell, and Animoto, the creative control can be inspiring or intimidating – depending on the user.

  • Compatible with iPad, iPhone, iPod Touch (iOS 7.0+)
  • Pricing: $1.99 download
  • Additional paid features: None

5. iMovie app

imovie app review

Quick Introduction

A Beginner-Friendly Video Editor

The iMovie app makes it easy for you to produce videos to fit your needs exactly – without the limitations of a required template.

The iMovie app is similar to Videoshop in that it lets you make a variety of creative decisions during the editing process. I personally think iMovie is easier to use than Videoshop, however the two apps are relatively comparable in regards to the features offered.

  • Compatible with iPad, iPhone, and iPod Touch (iOS 8.3+)
  • Pricing: Download for $4.99
  • Additional paid features: None

6. iMovie for Mac

Quick Introduction

A Beginner-Friendly Video Editor for Mac

If you want an easy video editing option that also gives you control over almost all aspects of your creation, iMovie is a great option for you to consider.

The Mac version is more robust than the iMovie app, thus both iMovie versions should be listed as unique options for video producers.

Even though the other video editing options featured on this list are all apps, I chose to include iMovie for Macs because it is easy for beginners to use.

In addition, since I used iMovie to edit the demo videos included above, I wanted to be transparent and give an inside look into the creation of those videos.

  • Compatible with Mac computers (OS X 10.10.2 or later)
  • Pricing: $14.99 from the Mac App Store
  • Additional paid features: None


By Leslie Belknap

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