Here at Unbounce, 2013 was the year of the webinar. As we explained on the blog and in our last webinar, over the course of the year we were surprised and delighted to watch our webinars became our No. 1 acquisition channel. By far.
So in the time-honored December tradition of “best of” lists we’ve rounded up the top 5 marketing webinars of 2013. Not only did these webinars have tons of attendees and thumbs-up online reviews, they presented new and useful tips and tricks to help you optimize your landing pages, A/B tests, social media engagement and content marketing.
Believe it or not, webinar recordings are hard to come by, but these 5 are the ones you can watch over and over again.
1. Guy Kawasaki’s 10 Tips for Building a Social Media Following
Kawasaki is one of the web’s most influential marketing thought leaders with more than 7.5 million followers across all his social media channels. What better person to talk about building your audience and maintaining a strong following than him? More specifically, Guy will teach you:
- That you should go back in time (yes, time travel) and start yesterday. But in all seriousness, he points out that you should start building your following the moment you build your product or service.
- The importance of segmentation when it comes to the different social channels.
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