Did you know that 60% of marketers are using webinars as part of their content marketing strategies? If you want to stay competitive in your field, webinars can be a highly effective way to build your brand and increase leads.
But, where do you start? Aren’t webinars a lot of work? Besides, it probably won’t work for your brand anyway.
If you are considering planning webinars, but don’t know where to start or already have a few under your belt but aren’t sure they are getting any results, keep reading.
Let’s start at the beginning.
What is a Webinar, Anyway?
A webinar is short-hand for web-based seminar. Webinars can be a presentation, discussion, or product demo that is transmitted online using web conferencing software in real-time. Unlike webcasts, where the information is shared one-way, webinars allow for interaction with the audience. Often, webinar software also allows sharing of additional assets, including screen sharing, video, and file transfers.
Benefits of Webinars
One of the main benefits of webinars is they are location flexible. The host can be living in one part of the world while the guest and audience members partake in the webinar from anywhere elsewhere in the world. This gives your audience a better chance of attending a webinar, as opposed to physically attending a seminar, where they have to book a flight and reserve a hotel room.
Webinars are also ideal for allowing two-way communication between you and the audience. If they have a question about the presentation or the product you’re showcasing, they can ask you in real-time which may help eliminate barriers to conversion.
Better Information Absorption
Finally, webinars also lead to better absorption of information for your audience members. Since you’re sharing valuable information you want your audience to take home and share, any method you can use to get them to retain that knowledge can be a major advantage for you and your brand.