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How to Put On a Professional Webinar As a Small Business

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When you’re a small business owner with big dreams, sometimes they can seem out of reach. You may not think you have the budget or time to do the things that are on your small biz bucket list. Well, if hosting a webinar is one of them, I’m here to tell you that it’s absolutely doable — and it doesn’t take mammoth sized-production skills or piles of cash.

After working on an hosting five of the six Grasshopper Fireside Chats, I’ve come away with a good understanding of what goes into creating and hosting a quality webinar. I also have some behind the scenes hints (and maybe a selfie or two) that I’ll share to show how hosting a webinar isn’t as complicated as you might think!

Where to Start

What’s your topic?

First things first: you need to have a good topic. It doesn’t need to be anything profound, just think about what matters to your audience and customers. Are you an accountant? Maybe you chat with a few freelancers for 20-30 minutes about how they keep their financial stuff organized come tax time. A personal trainer? Create a 15 minute talk about current exercise trends and how they affect your body.


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