The Voddler Group, a VOD streaming solutions provider, is to launch a version of its platform augmented for live video and is also looking to target the underserved yet huge and rapidly growing markets of Africa and Asia Pacific.
VoddlerNet Live builds on the company’s VoddlerNet technology which combines controlled peer-assisted delivery with direct streaming from the source provider.
The tech is in alpha with customers signed to a beta release and an expected commercial release by end of the year targeting providers of live OTT content, notably sports.
“Peer-assisted video delivery offers an innovative way of providing a very large number of edge servers without the associated costs,” explains Adam Lewis, president & CEO. “A typical CDN design is one-to-many, with content flows from a central hub to edge servers and then to consumers. In a peer-assisted system, end-user devices act as nodes in a vast, webbed network, sharing content with each other. With every member of a service acting as an edge cache, video content bypasses the CDN’s server infrastructure, traveling shorter distances, and avoiding peak traffic slow-downs and thus ensuring a buffer-less viewing experience. The more consumers the service has, the more robust and resilient the peer network becomes.”
He adds that the peaks of demand are never more extreme than in live and that this creates unmanageable pressure on a typical OTT infrastructure. “VoddlerNet Live solves this. We don’t care how big the peak is. In fact, the bigger the better for us and our customers in a live environment where we will hit close to the magical 5 nines availability mark,” he says.
Lewis adds, “There are customers keen to get into the live business but maybe haven’t architected their platform such that it can cope with that. The impact is being sharply felt by the telcos on their bottom line: messaging and voice revenues in the emerging markets are eroding dramatically, and subscriber loyalty as a function of net promoter scores (NPS) is dropping precipitously. Without the deployment in the near-term of an effective and scalable solution to the video consumption juggernaut, and a means to monetise it, some telcos will fight to survive. Many are already feeling significant financial pressure.”
VoddlerNet Targets “Weaker Device” Market
It is also introducing version 2.0 of VoddlerNet, targeting a gap in the market Lewis describes as the “weaker device” marketplace.
“These are markets in Africa, particularly Sub-Saharan Africa, and large parts of Asia, where there are no robust networks,” he explains. “We are not talking about devices which have maybe not been upgraded to the latest OS, we mean weak devices which have limited battery or storage capacity.
“In those markets battery time is not measured in terms of a heavy use over a day but where their range is maybe 2 or 3 hours maximum. In addition, in these markets there is also uncertainty about power in the grid so battery consumption is even more at a premium for users. VoddlerNet v2.0 optimises storage so that our clients can operate in an even smaller footprint to engage those users.”
In other words, Voddler is promising to reach a whole new set of customers which have been sidelined by OTT providers because they have almost literally been off the grid.
Worldwide IP traffic is growing fastest in the Middle East and Africa (MEA), followed by APAC, according to Cisco’s 2016 Visual Networking Index, which predicts that cross-platform IP traffic is expected to reach 2 zettabytes per year by 2019. Central to this acceleration is the emergence of OTT video in APAC & MEA, which is expected to surge in the region over the next four years according to Juniper Research.
Read more at www.streamingmediaglobal.com