Here’s a tips from an experts on how to organize a webinar.
Liesl Lu, ACE Activity Manager for the HRSA-funded ACE TA Center, Exit Disclaimer offers these words to the wise:
“We make our webinars interactive for the attendees by using polls to test their knowledge and including visuals with minimal text to keep them engaged. We have learned not to underestimate the amount of preparation needed, including taking care of the logistics and technical aspects of hosting the webinar.”
Communications Director Susan K. Laird:
“We know our viewer numbers totally depend on promotion. While we use all existing social media channels, we start by asking, ‘Who cares?’ We build our viewership by reaching out to as many newly identified audiences as possible, and our hope is that each first-time participant will become an ongoing subscriber to our Grand Rounds website.”
Dr. Harvey Makadon, who directs the Division of Education and Training at The Fenway Institute:
“Success lies in providing shorter webinars with simple slides focused on key message points and ample time for question and answers. And it’s vital to recognize early that there will always be a wide range of participants, and to work to serve them across the content.”
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