Good webinars can be a little like independent movies – they leave you feeling wonderful, inspired, and ready to take on the world. Bad webinars, however, are more like Michael Bay movies – after two hours, you begin to wonder how somebody could have possibly been paid to make something so unapologetically terrible.
If you’ve ever wondered how to do a webinar that people will actually want to watch, you’ve come to the right place. In today’s post, we’re going to look at whether you should even be planning a webinar, a checklist of webinar best practices, and we’ll also learn some valuable lessons from two of WordStream’s seasoned webinar pros along the way.
Should You Even Produce a Webinar?
Believe it or not, this is a question that most marketers fail to ask before diving headlong into creating a slide deck, crafting invitation emails and all that other fun stuff.
Here’s the reason there are so many painfully boring webinars out there: many marketers don’t produce a webinar because it will be useful to their audience, but rather because it will be a great lead generation tool. Unfortunately, not all content deserves a webinar, but that never stood in the way of a determined marketer with targets to hit.
Is a Webinar a Good Fit For Your Content?
Some ideas are better suited to the webinar format than others. For example, the following would be a good fit for a webinar:
- A detailed examination of a niche topic from a fresh angle
- A panel discussion of a timely, news-based issue in your industry
- A thorough, example-driven “how-to” tutorial
- An adaptation of a presentation from a conference speaking engagement
- An interview with an industry thought leader
On the other hand, the following probably wouldn’t make for a particularly compelling webinar:
- A minor product release or update
- A news-based webinar with little or no new information/opinion
- A broad, “content thin” webinar on a general topic
- A webinar focusing on a tired idea or concept (e.g. “content is king”)
- A straight-up sales deck/product pitch
Read more at www.wordstream.com