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Webinars an effective way to build your brand

If you want to stay competitive in your field, webinars can be a highly effective way to build your brand and increase leads.

By Danielle Antosz


If you are considering planning webinars, but don’t know where to start or already have a few under your belt but aren’t sure they are getting any results, keep reading.

Let’s start at the beginning.

What is a Webinar, Anyway?
A webinar is short-hand for web-based seminar. Webinars can be a presentation, discussion, or product demo that is transmitted online using web conferencing software in real-time. Unlike webcasts, where the information is shared one-way, webinars allow for interaction with the audience. Often, webinar software also allows sharing of additional assets, including screen sharing, video, and file transfers.

Benefits of Webinars
One of the main benefits of webinars is they are location flexible. The host can be living in one part of the world while the guest and audience members partake in the webinar from anywhere elsewhere in the world. This gives your audience a better chance of attending a webinar, as opposed to physically attending a seminar, where they have to book a flight and reserve a hotel room.

Webinars are also flexible in regards to format. The content in a webinar can be recorded and shared or repurposed in a variety of formats. SEJ does this with all of our webinars – after a webinar goes live, we’ll upload the video to YouTube and the slides will be converted to a SlideShare presentation. This gives our audience the chance to view the webinar anytime they want, or catch it for the first time if they missed it live.

Engaging Format
Webinars are also more interactive and engaging than other forms of content. During the SEJ Think Tank series, we engage our audience members by asking poll questions and featuring a Q&A session so they can be a part of the action — instead of just sitting back and being passive.


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