Webcasting is the process of video broadcasting live over the internet. This technology operates in real-time and allows for active conversations among and between the webcaster and their viewers.
The internet has allowed for so many amazing things over the past 20 years, from virtual communities to online shopping. One of the newer internet trends takes advantage of people’s desire for visual content and their need to interact. This trend is webcasting.
What is Webcasting?
Webcasting is the process of video broadcasting live over the internet. This technology operates in real-time and allows for active conversations among and between the webcaster and their viewers. Recent developments in technology have made this both an affordable and an effective tool for communication. Embracing webcasting as a marketing initiative for your company is beneficial in that it is a popular, new trend, allows for direct communication with your audience, and can portray to your customers that you are a subject matter expert.
Benefits to Webcasting
There are a host of benefits that come with utilizing webcasts for your overall marketing strategy. As mentioned above, it is a popular trend. By embracing trends you can show that your company is on top of the game. In addition, people generally enjoy visual media content, so by offering something that is both visual and interactive, you will draw in a large audience. Another major benefit to webcasting is the ability to talk with your customers in real-time. By setting up interactive chat rooms, your audience can interact with one another while also asking you questions which you can answer without delay. There are many uses for webcasting from marketing, training, and corporate communications, to press conferences and Q&A sessions with customers. Overall, webcasting is capable of reaching geographically dispersed audiences, maximizing brand opportunities, interacting and engaging your audience, and extending your company’s value.
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