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Winning Webinars: 13 Tips for Producing an Effective Webinar

Did you know that more than 60% of marketers are now using webinars as a content marketing tactic? And, there’s a good reason for that. Webinars are a cost-effective alternative to hosting an in-person event, can establish you as an industry leader, can help increase lead generation, and will give your organization a ton of new content.

If you haven’t taken advantage of the power of webinars, and want to gain a competitive advantage, here are 13 techniques you’ll need to conduct an amazing webinar.

1. Engage Your Audience Before, During, and After

Just like any other piece of content that you’ve created, you need to keep your audience engaged throughout the journey. Get your audience amped and generate some buzz by publishing blog posts, using relevant hashtags on Twitter, running a contest, or giving away a prize leading up to the event

When the webinar does start, you still need to keep everyone engaged by welcoming them to event, having an opening slide with an interesting image, and asking questions throughout the webinar.

When the event is over, continue engagement by following up with participants and sending them additional content. For example, you could email the participants a slide-share of the webinar or a recording.


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